Shopping in EU is our own CSS (Comparison Shopping Service), created under the auspices of the largest Google Channel partner and an automated tool for creating product Google Ads for e-shops worldwide – BlueWinston. We are currently collaborating with thousands of clients who benefit from our CSS or the BlueWinston tool.

We offer our clients the following benefits of our partner program:

  • CSS in 21 EU countries without commitment
  • Specialized and certified support for Google Ads and GMC
  • Assistance with starting advertising campaigns using the PPC tool BlueWinston
  • Access to beta versions of programs directly in Google Ads and additional benefits.
Try Shopping in EU
Try BlueWinston

Optimization of CPC (cost-per-click) within CSS (Comparison Shopping Services) for Google Shopping in the EU can significantly improve the performance of your campaigns and reduce advertising costs. Here are the steps and strategies you can use:

1. Choosing the Right CSS Partner

  • CSS partners enable advertisers to display products in Google Shopping in the EU at lower costs because Google provides these partners with a discount on CPC. Choosing the right CSS partner is crucial. Compare CSS partners in the EU.
  • Quality of Services: Ensure that CSS partners provide support, analytical tools, and optimization services that help improve the performance of our clients’ campaigns.

2. Optimization of Product Data

  • Accuracy and Completeness of Data: We ensure that all product information is accurate and complete, which increases the quality score and reduces CPC.
  • Use of Correct Keywords: We optimize product titles and descriptions based on relevant keywords, thereby improving the visibility and clickability of ads.
  • High-Quality Images: We use attractive and high-quality images, which increase CTR (click-through rate) and thus reduce CPC.

3. Bidding Strategies

  • Bid Management: We set bids effectively based on the performance of individual products and use automated tools for bid management.
  • Campaign Segmentation: We segment campaigns according to product categories, prices, seasonality, or other relevant factors, allowing for more precise management and optimization.
  • Monitoring and Reporting: We regularly monitor campaign performance and make adjustments based on the results. We use analytical tools to track key metrics such as CTR, CPC, and conversion rate.

4. A/B Testing

  • Ad Texts and Images: We test different versions of ad texts and images to determine which ones perform best.
  • Landing Pages: We optimize landing pages for better conversion, ensuring that the pages are fast, responsive, and relevant to the ad content.

5. Competitive Analysis

  • Comparison Tools: We use tools like SEMrush or Ahrefs to analyze the competition, identifying their strengths and weaknesses.
  • Pricing Strategy: Whenever possible, we adjust prices competitively, which can increase our visibility and conversion rate.

6. Utilization of Remarketing

Targeted Campaigns: We create campaigns targeting users who have already visited our clients’ websites or interacted with their products, thereby increasing the likelihood of conversion and optimizing costs.

7. Utilization of Google Analytics and Google Ads

Data Integration: We integrate Google Analytics and Google Ads to gain a comprehensive view of campaign performance and user behavior.
Targeted Campaigns and Reports: We use data from Google Analytics to create targeted campaigns and detailed reports, helping to identify weaknesses and opportunities for improvement.

8. Regular Updates and Improvements

Product Feed Updates: We regularly update product feeds with new products, price changes, and stock levels.
Competitive Analysis: We monitor competitor activities and adjust campaigns to remain competitive.

9. Local and Seasonal Customization

  • Seasonal Campaigns: We prepare campaigns for seasonal events and shopping trends, such as Black Friday or Christmas.
  • Local Optimizations: We tailor campaigns to preferences in different regions of the EU.

10. Utilizing Additional Google Shopping Tools

  • Merchant Promotions: We offer special deals directly in the ads.
  • Customer Reviews: Gathering and displaying customer reviews enhances credibility and conversions.

Regularly monitoring and adjusting campaigns based on current data is crucial for achieving the best results. As CSS Shopping in EU, we are committed to providing the best solutions to optimize CPC, contributing to the success and growth of our clients.

Want to increase your purchases and lower the cost per click on Shopping ads? Try the CSS Shopping in EU tool for 30 days free, with no commitment. After the trial period, you pay only €29 per month for one Google Merchant Center (GMC) account. We are happy to assist you with setting up your first campaigns and initial optimization.

If you want to learn more about CSS Shopping in EU, feel free to contact us at or via Live Chat in the bottom right corner.