To get up to 20% CPC reduction on your Shopping and P.Max Ads you must have a Google Merchant Center Account.
Do you have one?

Switch my Google Merchant account

Already using a Google Merchant account?

Fill out the form with your ID and product feed. Our support team will send you a request in Google ads.

Create new Google Merchant account

We will create and set up an account

Fill out the form and our support team will send you the request in Google ads that you need to approve.

E-shops using Shopping in EU (CSS)