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Today, the consumer's shopping journey, including their decision-making process, is far more complex than in the past. Consumers discover products through personal research or recommendations from friends. They also carefully compare products, evaluating not only technical specifications but also price and, most importantly, reviews, [...]

For the success of products and services in the e-commerce market, a comprehensive approach and deep understanding of this field are essential. In addition to high-quality products, which are a fundamental element for every merchant, it’s also crucial to focus on appealing and visually [...]

Modern digital marketing now offers advertisers numerous ways to present their products and services. You can choose a purely text-based approach or opt to draw interest with visuals or even video-enhanced ads. However, the advertising format should align with the goals you wish to [...]

The success and growth of your e-shop in the e-commerce market are built on several key pillars. These should be carefully balanced and integrated into your e-commerce strategy to avoid common mistakes that could impact the success of your business. The quality of the [...]

In today's digital world, content plays a crucial role. Therefore, the ability to create attractive product images has become essential for successful online retailers. We've previously mentioned Google Product Studio on our Shopping in EU blog – a suite of free tools that use [...]

The field of e-commerce is highly complex. For our online ads to work effectively and achieve the desired results, much more is needed than just attractive visuals. We must first define what we specifically want to achieve with our campaign. For example, we may [...]