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Here’s what happened after August 24. Have you opened your Google Merchant Center reports in recent days and stared at an unexplained drop in free traffic, while paid clicks illogically shot up? You don't need to panic or search for a [...]

Let’s be honest! Google no longer cares how much you are willing to pay for a single click. It only cares about the profit you can show. So, instead of gazing into a crystal ball and manually monitoring bids, Search campaigns are starting to play [...]

When you type into Google: "I am looking for waterproof asphalt running shoes that don't pinch the heel," the system doesn't care that you have filled in color: black in your spreadsheet. It cares whether it can find an answer to this specific situation [...]

Google isn’t slacking off this summer and is preparing changes to Shopping that could really shuffle the deck. By the way, just a minor side note-have you noticed that Google Merchant Center Next is back to being just Google Merchant Center? That grandiose word [...]

Today, up to 82% of shopping journeys where customers discover new brands or products involve Google or YouTube. However, the question is: When was the last time you optimized your product feed in the Merchant Center for someone other than a live human being? [...]

The second quarter of 2026 in the e-commerce world was marked by the transition from the spring season to the pre-summer period and the consolidation of market positions. The results from our CSS program (Shopping in EU) for the months of April, May, and [...]