Blog

In today's digital world, content plays a crucial role. Therefore, the ability to create attractive product images has become essential for successful online retailers. We've previously mentioned Google Product Studio on our Shopping in EU blog – a suite of free tools that use [...]

The field of e-commerce is highly complex. For our online ads to work effectively and achieve the desired results, much more is needed than just attractive visuals. We must first define what we specifically want to achieve with our campaign. For example, we may [...]

Online shopping has become an integral part of nearly every consumer's life. When searching for products that meet our preferences, we typically browse the internet, comparing various offers, features, and prices. Price comparison sites are the most practical tool for this task. They are [...]

Microsoft Ads is one of the most popular and widely used platforms for creating and managing ads, advertising in search engines, and on Microsoft partner sites. It helps clients effectively manage their advertising campaigns, achieve their advertising goals, and also provides opportunities for expanding [...]

The shopping and holiday season is around the corner. On this occasion, we have organized a winter e-commerce Webinar prepared by our colleague Darko Ďurica. Our guest was Shubham Banerjee from Google, who introduced us to the upcoming Cyber 5 season. In today's article, [...]

Choosing the right campaign is essential in digital marketing to meet your goals. Google Display Network and Performance Max campaigns are used to promote products or services to a specific target audience on a website. Although both campaigns can be effective, their uses and [...]