Bidding strategy Maximize conversion value and Target ROAS

In today's digital marketing world, Google and Microsoft Ads have become platforms that offer countless different features, campaigns, and advertising options. Gradually, more options are added to these systems, and therefore it is all the more difficult to familiarize yourself with them and properly [...]

February 22nd, 2024|Categories: CSS|Tags: , , , , , , , , |

Google Consent Mode V2: How to Preserve Personalized Advertising

The introduction of Google's Consent Mode V2 marks a significant step in managing user data online. This update enables websites to tailor cookie processing according to visitor consent. The absence of this feature could result in the loss of essential visitor data, impacting online [...]

February 20th, 2024|Categories: CSS|Tags: , , , , , , , , |

Bidding strategy Maximize conversions and target CPA

The goal of every ad is to generate purchases. This is why many e-shops are now shifting towards paid search bidding strategies. These focus on conversion rather than clicks. In this article, we'll take a closer look at the bidding strategy Maximize conversion [...]

February 1st, 2024|Categories: CSS|Tags: , , , , , , , , |

Impression Share in Google search (metric in Google Ads)

Determining whether your Google search ads are successful can often seem like a big challenge. However, many different metrics and statistics will tell you how your ads are performing. One such metric is search impression share. What exactly is it about? How does impression [...]

January 26th, 2024|Categories: Google|Tags: , , , , , , , , |

The Importance of Product Data Feeds in Online Advertising

Product data feeds are a critical component of a successful Google Shopping or P. Max campaign. In this article, we'll explore why they're so important and how to create and maintain them to maximize the visibility and performance of your shopping ads. [...]

January 10th, 2024|Categories: CSS, News|Tags: , , , , , , , , |
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Automate the creation of Product Ads in Google Ads

BlueWinston is an automated tool for creation of Product Search Text and Shopping Ads on Google. Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!

  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management
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