Product ads in the Microsoft Ads interface

Microsoft Ads is one of the most popular and widely used platforms for creating and managing ads, advertising in search engines, and on Microsoft partner sites. It helps clients effectively manage their advertising campaigns, achieve their advertising goals, and also provides opportunities for expanding their e-commerce businesses internationally.

• More than 100 million active users daily
• Available in 238 countries and 108 languages
• Up to 55% of searches on Bing are focused on finding products
• Compared to Google, Bing has a 43% higher click-through rate for shopping ads (partly due to partnerships with popular sites like Amazon and OfferUp)
• The conversion rate for Bing ads is 2.94% (compared to 3.75% for Google)
• 34% of active users have a college degree
• Holds a 54.68% market share among console users (as the default search engine on Xbox consoles)

Source: Microsoft

Every internet user has undoubtedly encountered product ads. Product advertising focuses on promoting specific products or services of a company. It falls under PPC (Pay Per Click) advertising, which refers to sponsored ads. These ads ensure that the client’s product is prioritized and appears among the top search results, directly beneath the search engine, and is always labeled as sponsored.

Product ads should be visually appealing to capture the attention of search users and assist them in making purchasing decisions before they even click on your ad. These ads should feature attractive images from your catalog, along with promotional text, pricing information, and details about the seller.

Using product advertising to showcase a company’s products and services offers numerous benefits. It helps you stand out from your competitors—you can emphasize the main advantages of your products compared to other brands, showcase your most appealing images, and convince consumers to choose you. This boosts brand awareness among consumers and helps build a strong and loyal customer base. By leveraging product ads, you create opportunities to increase sales by positioning your products at the top of search results, directly in front of potential customers.

A significant advantage of a product campaign is its precise targeting, allowing you to reach the right audience. Moreover, product advertising drives traffic to your website. The combination of attractive visuals and compelling product and seller information encourages consumers to visit your site.

Start by creating an account on the Microsoft Ads platform, then set up the Microsoft Merchant Center to create a new store. You will need to upload a product feed file containing images, parameters, and information about the product and your company. If you already use Google Merchant Center, you can import the product feed from there into Microsoft Merchant Center. Once the feed is uploaded, the next step is to create the product campaign, where you will set advanced campaign criteria such as the goal, daily budget, and bidding strategy. You also need to define the ad group and cost-per-click (CPC). Finally, be sure to review all campaign settings before launching, and monitor its performance after it goes live.

Microsoft Ads offers several appealing advantages for its users. First and foremost, it helps clients boost the visibility of the products and services they offer. Consumers with a more limited advertising budget will appreciate the lower cost-per-click (CPC) compared to Google Ads. Another benefit is the simplicity and clarity of creating campaigns, as well as the ability to import existing campaigns from Google Ads. Additionally, the Microsoft Ads platform reaches a different target audience than Google Ads, offering a wide range of options for targeting your ads. As a Microsoft Channel Partner, we can provide you with additional benefits when you use our BlueWinston services. We offer workshops, expert assistance with the technical setup of your ads and analytics, dedicated support for any issues, and the opportunity to receive a voucher worth up to 2500€ for advertising.

Product ads are an effective way to showcase your business. By integrating them into your strategy, you can successfully boost brand awareness, expand your reach, attract new clients, and increase profits. Microsoft Ads is clearly a powerful tool for creating these ads. It offers numerous advantages and can elevate your business to the next level. With its intuitive interface, it allows you to easily create campaigns tailored to your specific ideas and preferences. So don’t hesitate – give Microsoft Ads a try for yourself.