CSS

Most e-shops only address Merchant Center policies when a disapproval occurs: they fix the product, click appeal, and wait. However, Google has recently updated several key documents, shifting the focus from individual products to the entire account. Notably, Google suspended 24.9 million advertising accounts in 2025 alone. If you think a "minor disapproval" affects [...]

Google is no longer keeping data on what customers are searching for and buying right now a secret. Google Merchant Center features an analytics section called Popular products, which shows you exactly what is in demand on the market. Instead of guessing shopping behavior, you have access to precise statistics directly from the search [...]

Let's face it... editing product XML feeds is probably about as fun for most e-shop owners and marketers as a weekend warehouse inventory. It means hours of meticulous work spent rewriting titles just to cram in the right keywords and guess the customer's current mood. However, customers no longer type telegraphic phrases like "mens [...]

Here’s what happened after August 24. Have you opened your Google Merchant Center reports in recent days and stared at an unexplained drop in free traffic, while paid clicks illogically shot up? You don't need to panic or search for a bug in your online store. On August 24, Google rolled [...]

Let’s be honest! Google no longer cares how much you are willing to pay for a single click. It only cares about the profit you can show. So, instead of gazing into a crystal ball and manually monitoring bids, Search campaigns are starting to play a completely different tune. Artificial intelligence is taking the wheel, [...]

When you type into Google: "I am looking for waterproof asphalt running shoes that don't pinch the heel," the system doesn't care that you have filled in color: black in your spreadsheet. It cares whether it can find an answer to this specific situation in your product data. That is why a new setting [...]

Google isn’t slacking off this summer and is preparing changes to Shopping that could really shuffle the deck. By the way, just a minor side note-have you noticed that Google Merchant Center Next is back to being just Google Merchant Center? That grandiose word "Next" quietly disappeared, and Google went back to the old [...]

Today, up to 82% of shopping journeys where customers discover new brands or products involve Google or YouTube. However, the question is: When was the last time you optimized your product feed in the Merchant Center for someone other than a live human being? While you are counting the euros saved thanks to [...]

The second quarter of 2026 in the e-commerce world was marked by the transition from the spring season to the pre-summer period and the consolidation of market positions. The results from our CSS program (Shopping in EU) for the months of April, May, and June once again confirmed that an intelligent approach to performance [...]

If you read any article about Google CSS (Comparison Shopping Service) partners, within the first minute you'll be hit with the cliché: "Save (up to) 20% on Cost per Click." Yes, it is a fact; Google does indeed take this margin from non-CSS campaigns, and by eliminating it, your full [...]