What if you had an assistant at your disposal who, instead of constantly "putting out fires" with disapproved products in Google Merchant Center (GMC), proactively suggested solutions before your Performance Max campaign revenues started to drop? For e-shop owners and marketing agencies, managing product feeds is often an endless battle with technical errors, unclear [...]
Do you offer "Buy Online, Pick Up in Store" in your e-shop? If the answer is yes and you advertise on Google Shopping, pay close attention. A deadline is approaching that could make your local campaigns more expensive or, in the worst-case scenario, get your products removed from advertising entirely. Customers love in-store pickup [...]
Excellent CTR and a February Sales Explosion Prvý kvartál býva vo svete e-commerce často o „hľadaní dychu“ po náročnom vianočnom šialenstve. Výsledky z CSS Shopping in EU za prvé tri mesiace roka 2026 nám však jasne ukázali jednu vec. Zákazníci nestratili apetít. Zatiaľ čo celkový trh sa po sviatkoch plynule stabilizoval, my sme videli [...]
A wake-up call for e-shops: Your graphic tee could be blocked by Google as a political ad starting April 16th. You open your Google Ads account in the morning and find that dozens of your products are glowing red with disapprovals. After all, you sell clothes, books, or funny mugs, not a political [...]
How to Get Your Loyalty Program's VIP Prices Directly into the SERP The battle for positions in Google Shopping often devolves into a race to the bottom—whoever offers the lower price gets the click. The problem is that with blanket price cuts, you are burning your own margin even with customers who would [...]
Your video ads may soon start talking. And you might not even know about it. A new feature has begun appearing in Google Ads accounts that automatically adds AI voice-overs to video ads in Performance Max campaigns. If a video doesn’t contain spoken narration, the system can take text from the ad and turn [...]
Automotive is moving to the next level. Automotive sales are changing. Fewer cars in stock, more configurators. Today, customers often don't visit a showroom to pick a car standing in the parking lot. Instead, they click through it online - choosing the color, trim, engine, and accessories - and the car is only [...]
“First month free, 20% off your subscription, hassle-free recurring deliveries.” Imagine your ad convincing a customer before they even open their cart. Google has just launched the “Subscribe & Save” feature in Merchant Center, allowing merchants to offer subscription products with special discounts directly in Shopping Ads — increasing repeat purchases and customer [...]
Many e-commerce stores assume that after switching to CSS, their entire catalog will “automatically perform” better. The reality, however, is that CSS typically helps most significantly those products that already had demand or potential. The rest of the assortment often remains without visible change. CSS improves CPC efficiency, not product demand [...]
The order is confirmed. Payment went through. The package is on its way… And the customer hasn’t clicked a single button. The decision happened elsewhere - in an AI agent given a simple instruction: “Find me the best option.” The artificial intelligence evaluated the need, compared offers, selected the product, and completed the purchase [...]
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