GMC Next Product Studio

In the dynamic world of business and technology, innovation is the key to success. In this direction, the GMC Next Product Studio enters the game - a center of excellence for product development and design, which builds on the solid foundations of creativity, technical progress and customer orientation. In today's article, we will take [...]

By |2024-06-11T12:17:25+02:00June 11th, 2024|CSS|

Optimization of CPC using CSS Shopping in the EU

Shopping in EU is our own CSS (Comparison Shopping Service), created under the auspices of the largest Google Channel partner and an automated tool for creating product Google Ads for e-shops worldwide ‚Äď BlueWinston. We are currently collaborating with thousands of clients who benefit from our CSS or the BlueWinston tool. [...]

By |2024-06-04T13:15:08+02:00June 4th, 2024|CSS|

Microsoft Ads as an opportunity for expanding e-shops

In today's digital world, competition in the e-commerce industry is increasingly intense. Therefore, it becomes necessary for expanding e-shops to look for effective ways to differentiate themselves and reach their target customers. One of the powerful tools offering potential growth and expansion is the Microsoft Ads platform. In this article, we will focus on [...]

By |2024-05-29T12:48:25+02:00May 29th, 2024|CSS|

Local Inventory Ads | Bring nearby shoppers to your brick-and-mortar stores

Local Inventory Ads (LIA) have been on the market for a while now, but they have been locked to certain countries since Google was still testing their capabilities. As of right now, they opened the LIA gates to more countries to use and profit from. Countries that can use LIA are the [...]

By |2024-05-10T11:31:44+02:00May 9th, 2024|CSS|

Comparison of the CSS results Performance Max campaigns with filled-out assets

For quite a while now our support team has been bombarded with questions like ‚ÄúHow does the CSS work when the P.Max campaigns have assets‚ÄĚ and ‚ÄúWe can‚Äôt see the results of the CSS‚ÄĚ? We always speak the truth and for the whole time since the P.Max ads went online, we have been working on [...]

By |2024-05-17T16:30:31+02:00May 2nd, 2024|Case study, CSS|

Retailtainment as the Thrill of the Hunt in a Digital Age

The e-commerce landscape is constantly evolving. Consumers today crave more than just product selection and competitive prices. They seek experiences. Enter retailtainment, the innovative strategy of blending retail and entertainment to create a captivating and memorable shopping journey. This article explores the psychology behind retailtainment, its implications for e-commerce stores, and how you can leverage [...]

By |2024-04-17T11:17:59+02:00April 17th, 2024|CSS|

Supercharge Your Marketing with AI: Practical Applications for E-commerce

The world of marketing is undergoing a revolution driven by artificial intelligence (AI). For e-commerce store owners and marketing agency specialists, AI offers a powerful toolkit to optimize campaigns, personalize experiences, and ultimately drive sales. This article dives into practical ways to leverage AI solutions within Google Ads, focusing on both Performance Max (PMax) [...]

By |2024-04-10T15:15:05+02:00April 10th, 2024|CSS|

Should you fill asset groups in P.Max or not?

In Performance Max campaigns, "asset groups" are a crucial element contributing to the success and effectiveness of advertising strategies. They encompass various elements designed to present products or services and, of course, appeal to as wide an audience as possible. Among the fundamental assets is the e-shop's or brand's logo, which, besides increasing [...]

By |2024-04-08T10:48:23+02:00April 3rd, 2024|CSS|
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