Here’s what happened after August 24. Have you opened your Google Merchant Center reports in recent days and stared at an unexplained drop in free traffic, while paid clicks illogically shot up? You don't need to panic or search for a bug in your online store. On August 24, Google rolled [...]
Let’s be honest! Google no longer cares how much you are willing to pay for a single click. It only cares about the profit you can show. So, instead of gazing into a crystal ball and manually monitoring bids, Search campaigns are starting to play a completely different tune. Artificial intelligence is taking the wheel, [...]
When you type into Google: "I am looking for waterproof asphalt running shoes that don't pinch the heel," the system doesn't care that you have filled in color: black in your spreadsheet. It cares whether it can find an answer to this specific situation in your product data. That is why a new setting [...]
Google isn’t slacking off this summer and is preparing changes to Shopping that could really shuffle the deck. By the way, just a minor side note-have you noticed that Google Merchant Center Next is back to being just Google Merchant Center? That grandiose word "Next" quietly disappeared, and Google went back to the old [...]
Today, up to 82% of shopping journeys where customers discover new brands or products involve Google or YouTube. However, the question is: When was the last time you optimized your product feed in the Merchant Center for someone other than a live human being? While you are counting the euros saved thanks to [...]
The second quarter of 2026 in the e-commerce world was marked by the transition from the spring season to the pre-summer period and the consolidation of market positions. The results from our CSS program (Shopping in EU) for the months of April, May, and June once again confirmed that an intelligent approach to performance [...]
If you read any article about Google CSS (Comparison Shopping Service) partners, within the first minute you'll be hit with the cliché: "Save (up to) 20% on Cost per Click." Yes, it is a fact; Google does indeed take this margin from non-CSS campaigns, and by eliminating it, your full [...]
Imagine you're building a new PC. You search for a processor on Google and, directly from the search results, add it to your cart with a single click. Then you head over to YouTube to watch a motherboard review—and add it to the same cart right below the video. Finally, you ask Gemini AI [...]
Right at this very second, Artificial Intelligence is sending your potential customers to your competitors... and you have no idea, do you? While you are tweaking traditional SEO and paying for standard campaigns, customers are already stopping their scroll through endless product lists. They are asking AI directly. If your e-shop doesn't provide the [...]
Your e-shop offers 10,000 products. While Google Shopping smoothly generates conversions for you on your domestic market through visual ads, you hit a wall when expanding to Croatia, Bulgaria, or Lithuania. You were restricted to raw text Search campaigns, where every product meant manual keyword tuning and fighting blind. The customer didn't see [...]
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