Today, up to 82% of shopping journeys where customers discover new brands or products involve Google or YouTube. However, the question is: When was the last time you optimized your product feed in the Merchant Center for someone other than a live human being? While you are counting the euros saved thanks to [...]
The second quarter of 2026 in the e-commerce world was marked by the transition from the spring season to the pre-summer period and the consolidation of market positions. The results from our CSS program (Shopping in EU) for the months of April, May, and June once again confirmed that an intelligent approach to performance [...]
If you read any article about Google CSS (Comparison Shopping Service) partners, within the first minute you'll be hit with the cliché: "Save (up to) 20% on Cost per Click." Yes, it is a fact; Google does indeed take this margin from non-CSS campaigns, and by eliminating it, [...]
Imagine you're building a new PC. You search for a processor on Google and, directly from the search results, add it to your cart with a single click. Then you head over to YouTube to watch a motherboard review—and add it to the same cart right below the video. Finally, you ask Gemini AI [...]
Right at this very second, Artificial Intelligence is sending your potential customers to your competitors... and you have no idea, do you? While you are tweaking traditional SEO and paying for standard campaigns, customers are already stopping their scroll through endless product lists. They are asking AI directly. If your e-shop doesn't provide the [...]
Your e-shop offers 10,000 products. While Google Shopping smoothly generates conversions for you on your domestic market through visual ads, you hit a wall when expanding to Croatia, Bulgaria, or Lithuania. You were restricted to raw text Search campaigns, where every product meant manual keyword tuning and fighting blind. The customer didn't see [...]
Do you know that moment when you turn on your computer in the morning and, instead of doing strategic work, you spend the first hour clicking through dozens of client accounts to check if a red warning light has popped up anywhere? For agencies and freelancers managing product feeds for e-shops, managing multiple accounts [...]
What if you had an assistant at your disposal who, instead of constantly "putting out fires" with disapproved products in Google Merchant Center (GMC), proactively suggested solutions before your Performance Max campaign revenues started to drop? For e-shop owners and marketing agencies, managing product feeds is often an endless battle with technical errors, unclear [...]
Do you offer "Buy Online, Pick Up in Store" in your e-shop? If the answer is yes and you advertise on Google Shopping, pay close attention. A deadline is approaching that could make your local campaigns more expensive or, in the worst-case scenario, get your products removed from advertising entirely. Customers love in-store pickup [...]
Excellent CTR and a February Sales Explosion Prvý kvartál býva vo svete e-commerce často o „hľadaní dychu“ po náročnom vianočnom šialenstve. Výsledky z CSS Shopping in EU za prvé tri mesiace roka 2026 nám však jasne ukázali jednu vec. Zákazníci nestratili apetít. Zatiaľ čo celkový trh sa po sviatkoch plynule stabilizoval, my sme videli [...]
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