We can define the year 2022 as strong and turbulent. Aggression in Ukraine started at the beginning of the year, and it continues to this day. Because of this, a lot of e-shop owners were worried that this would affect their online advertisement, and for a very short time, they were right. The months [...]
The Performance Max campaign is a revolution in search advertising. Mainly because its goal is full automation and maximization of campaign performance depending on your marketing goal. Fully automated campaigns allow you to take a step back from manual work on your campaigns and focus your energy on strategy and creativity. In [...]
We have a great time period behind us. Autumn sales end and e-shops are gradually preparing for the Christmas season. This is the strongest and you have to check the existing campaigns, redo them, check the analytics, and so on. Another great thing is that brand awareness campaigns and video advertising on YouTube [...]
The summer vacation period is gradually ending and the autumn season in online advertising is right around the corner. It is the right time to start planning for autumn events and prepare a marketing strategy for Christmas and the winter season. Autumn is an excellent time when you can clean [...]
Performance Max campaigns for most e-shops are already up and running but Smart Shopping campaigns are still eligible, that is until the end of September. Google had a few planning stages and we are through a few of them. Right now they are in the process of automatic upgrades of the Smart Shopping campaigns. [...]
When e-shop owners and marketing agencies wanted to activate CSS, they could have waited a few days for the process to be complete. This was due to the length of communication between us and Google support. Well, this ends now since Google made a few changes in the administration of the CSS. Until [...]
We hope that you are enjoying the summer holiday season and that you are not working while you are on the vacation :) During the summer months, you may feel that online is a bit weaker, but that does not mean that the world is ending. Now is the best [...]
You can see how the CSS works within the first days of activation. We recommend not to make fundamental changes in the Google Ads interface during the trial period of the CSS. It’s important for those 30 days to pass so that we can see how your campaigns develop with the benefits of the [...]
In addition to the price, we adapted our CSS according to the activation process. Not everyone needs support directly from us. For example, agencies/e-shops are sometimes afraid to assign access to Google Ads and Google Merchant Center or they know how to solve all problems related to Shopping/Performance Max ads. Because of this, we [...]
Summer has started, and with it came several novelties in Google advertising. Performance Max campaigns are already running in full swing and you can even upgrade your Smart Shopping campaigns to Performance Max campaigns directly in Google. In the case of text ads, ETA patterns are ending and only RSA ad patterns will remain. [...]
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