Learning phase and how it can affect you when switching to CSS partner

What is it? The learning phase is when the Google algorithm learns how your campaigns are conducted, how much you spend, and how it could save you on cost-per-click. This is a phenomenon that will be reflected in campaigns that have more fundamental changes. One of them is the switch to a new CSS [...]

By |2021-01-26T13:25:05+01:00April 22nd, 2020|CSS|

How to display more products in Google Shopping Ads thanks to multiple CSS Partners?

Having a suitable CSS Partner is a great advantage of every e-shop owner who uses Shopping or Dynamic remarketing campaigns. Some are able to save up to 20% on cost per click without any fees. All right, but what if someone wanted more than just one CSS Partner? It is possible. [...]

By |2021-01-26T13:30:23+01:00April 7th, 2020|CSS, Google|

How to lower your advertising costs and increase your return on investment in online marketing through performance marketing

No one missed the situation that affected the ecommerce world. Most advertisers turn off campaigns to reduce overall costs, and thus the cost of advertising products. It makes sense, but what if we used this time effectively to increase the return on investment? In-store purchases have fallen to a minimum, so we can expect [...]

By |2021-01-26T13:35:00+01:00March 20th, 2020|CSS, Google|
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