A wake-up call for e-shops: Your graphic tee could be blocked by Google as a political ad starting April 16th. You open your Google Ads account in the morning and find that dozens of your products are glowing red with disapprovals. After all, you sell clothes, books, or funny mugs, not a political [...]
How to Get Your Loyalty Program's VIP Prices Directly into the SERP The battle for positions in Google Shopping often devolves into a race to the bottom—whoever offers the lower price gets the click. The problem is that with blanket price cuts, you are burning your own margin even with customers who would [...]
Your video ads may soon start talking. And you might not even know about it. A new feature has begun appearing in Google Ads accounts that automatically adds AI voice-overs to video ads in Performance Max campaigns. If a video doesn’t contain spoken narration, the system can take text from the ad and turn [...]
Automotive is moving to the next level. Automotive sales are changing. Fewer cars in stock, more configurators. Today, customers often don't visit a showroom to pick a car standing in the parking lot. Instead, they click through it online - choosing the color, trim, engine, and accessories - and the car is only [...]
“First month free, 20% off your subscription, hassle-free recurring deliveries.” Imagine your ad convincing a customer before they even open their cart. Google has just launched the “Subscribe & Save” feature in Merchant Center, allowing merchants to offer subscription products with special discounts directly in Shopping Ads — increasing repeat purchases and customer [...]
Many e-commerce stores assume that after switching to CSS, their entire catalog will “automatically perform” better. The reality, however, is that CSS typically helps most significantly those products that already had demand or potential. The rest of the assortment often remains without visible change. CSS improves CPC efficiency, not product demand [...]
The order is confirmed. Payment went through. The package is on its way… And the customer hasn’t clicked a single button. The decision happened elsewhere - in an AI agent given a simple instruction: “Find me the best option.” The artificial intelligence evaluated the need, compared offers, selected the product, and completed the purchase [...]
If you manage a large product catalog for Google Shopping, you’ve probably noticed that some items continue to appear in Google Merchant Center even after they’ve been removed from your feed or e-shop. This isn’t just a “feed loading error.” Behind this behavior are internal Google mechanisms designed to protect data and stabilize [...]
From the perspective of online sales and performance advertising, 2025 can be described as a stable and balanced year. After several dynamic and uncertain years, the market gradually settled, and e-shops increasingly focused on efficiency, budget optimization, and long-term performance sustainability. This approach was clearly reflected in the results of CSS Shopping in EU, [...]
Google Merchant Center is no longer just about products and feeds. Over the past few months, it has been evolving into a full-fledged hub for creating and managing creative content that directly impacts the performance of Shopping and Performance Max campaigns. The latest updates in the Creative content section clearly show the direction [...]
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