If you advertise products through Google Merchant Center, you may not have noticed a quiet but important change in the rules regarding the use of brand names in product titles. As of October 2025, Google has clarified its policy... you can only include your brand or e-shop name in the product name if [...]
The "One Product = One CSS Partner" Rule Google Shopping doesn’t work like the Wild West. While merchants are allowed to work with multiple CSS partners, the auctions have strict boundaries. And one of the most important is… One product – one CSS partner in the auction. [...]
In 2025, Google is changing the way it evaluates the trustworthiness of merchants. A nice-looking online store, fast shipping, or a well-optimized product feed is no longer enough. If your Google Merchant Center account has been suspended and you want to reinstate it, Google may now require much more than just fixing your website. [...]
In the online space, where millions of products are available, customers make decisions within seconds. And very often based on one thing - which reflects how your product feed looks. The feed is not just a data file about products. It’s your shop window, your store, your brand, and your salesperson all in [...]
How much money does your e-shop spend monthly on Google Shopping campaigns? And now the more serious question: How much of that is wasted simply because your CSS partner isn’t the right one? Most e-shop owners feel their campaigns are running “just fine.” That is, until they discover they could be paying less [...]
In the world of online sales, it is crucial to be able to respond quickly. Whether it's new products, price changes, inventory updates, or brand presentation improvements, every second and every click counts. And Google knows this very well... That's why it's introducing a significant change that will affect everyone who uses its Merchant [...]
Even though summer is still in full swing, the marketing calendar is already turning toward preparations for the winter season. August is actually the ideal time to start planning advertising campaigns that will stand out during the holidays. Why is that? Because consumers are starting to plan their gifts and shopping earlier each [...]
Imagine being able to edit dozens or even hundreds of product photos at once, without spending hours doing tedious work in graphic design software. But today, that's no longer just science fiction. Google has just introduced two new AI tools that simplify and speed up image editing. But how exactly do these new [...]
The days when online sales rose and fell based on who offered the lowest price in comparison engines are long gone. Today’s customer isn’t looking for the cheapest product, but for the most relevant one - at that particular moment, in their specific context, language, and budget. Customers don’t click blindly. They think, [...]
In business today, one rule applies: whoever can create fast, wins... That's why artificial intelligence is coming on the scene, not as a futuristic fad, but as a practical tool that saves time, reduces costs and opens up entirely new possibilities. One example of such technology is Google AI Studio, which is revolutionising development. [...]
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