Find out what we talked about in our winter e-commerce Webinar

The shopping and holiday season is around the corner. On this occasion, we have organized a winter e-commerce Webinar prepared by our colleague Darko Ďurica. Our guest was Shubham Banerjee from Google, who introduced us to the upcoming Cyber 5 season. In today’s article, we bring you some insights from the webinar to help you thoroughly prepare for the upcoming shopping and discount season.

Advertising with CSS Partner is not just about lower CPC but is a long-term cooperation. CSS Partner offers expert support and a wide range of tools to improve your online advertising. Shopping in eu is another year Premier CSS Partner. This success is not only the result of years of work and innovative practices, but more importantly a testament to our ability to deliver real and measurable results.

One of the benefits is the lower CPC for PLAs and P.Max advertising in Google Shopping. However, the CPC value depends on many factors (market development, people’s input into the actions themselves). It needs to be monitored over the long term as it is not constant. Another important factor is the fact that CPC is constantly increasing. As a CSS Partner, we can provide you with dedicated technical support. For example, if you have a problem with Google Menchart Center, rejected products, XML feed or need to check your Google Ads settings, just drop us a line. We will be happy to help you and recommend the right and proven techniques to improve.

A basic and well-known rule of thumb is that each e-shop can have one Google Menchart Center (GMC) with one CSS partner. However, the truth is that you don’t have to have only one menchart center but you can have several. In addition to Google, you have a number of CSS Partners who can create a GMC for you. Shopping in eu will create your Merchant Center from scratch and import the same file. You will create additional campaigns that can be exactly the same or advertise only part of your products. You will become more competitive and your products will be displayed multiple times. In cooperation with a Czech marketing agency, we found out what double advertising looks like.

The cost per click represents the median cost per click for both campaigns. This means that if the cost per click was 0,30 € in Google and 0,23 € in Shopping in eu, the median cost per click for the double advertising will be approximately 0,40 €. In total, we generated 4 097 clicks for the client. Whereas with advertising only in Google, they would only have had 1 515 click-throughs for 0,30 €. Even though the price is higher for double advertising you will get more click-throughs. From these you can then have more conversions, whereas you need to know approximately how many clicks you need to achieve a conversion.

Get ready for the shopping season with our Shopping in EU CSS Partner. By implementing CSS, campaigns can be improved and stabilized before cyber 5 breaks out. According to Google statistics, up to 44% of consumers will make purchases at the beginning of the season. As you can see in the chart below, the months of October to December are an ideal time for smaller retailers.

So September is the perfect time to start preparing your campaigns. Campaigns need time to bed in, so it’s important to start planning and implementing them in advance. The key is to have clear goals and reasonable budgets that include metrics such as objectives, ROAS and CPC. In November, campaigns start to gain momentum, reaching their peak in December. Just before Christmas, however, campaign performance starts to decline.

If you are planning to do any campaigns or changes, even if they are just short-term sales promotions over Christmas, you always need to have these campaigns ready in advance. Don’t change anything in December, or even at the end of it, as drastic changes at this time can seriously damage the performance of your campaigns.

In conclusion, it is clear that getting the timing and preparation of campaigns right before the shopping season is the key to success. Working with a CSS partner like Shopping in EU can not only bring you lower click-through costs, but also expert support and access to useful tools that will enhance your online advertising. Double advertising offers the opportunity to increase impressions and click-throughs, leading to a greater chance of conversions. Since it’s ideal to have everything set up and ready to go in advance, be sure to take your time and improve your campaigns today, as tomorrow may be too late.