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Automotive is moving to the next level. Automotive sales are changing. Fewer cars in stock, more configurators. Today, customers often don't visit a showroom to pick a car standing in the parking lot. Instead, they click through it online - choosing the color, [...]

“First month free, 20% off your subscription, hassle-free recurring deliveries.” Imagine your ad convincing a customer before they even open their cart. Google has just launched the “Subscribe & Save” feature in Merchant Center, allowing merchants to offer subscription products with special discounts [...]

Many e-commerce stores assume that after switching to CSS, their entire catalog will “automatically perform” better. The reality, however, is that CSS typically helps most significantly those products that already had demand or potential. The rest of the assortment often remains without visible change. [...]

The order is confirmed. Payment went through. The package is on its way… And the customer hasn’t clicked a single button. The decision happened elsewhere - in an AI agent given a simple instruction: “Find me the best option.” The artificial intelligence evaluated the [...]

If you manage a large product catalog for Google Shopping, you’ve probably noticed that some items continue to appear in Google Merchant Center even after they’ve been removed from your feed or e-shop. This isn’t just a “feed loading error.” Behind this behavior [...]

From the perspective of online sales and performance advertising, 2025 can be described as a stable and balanced year. After several dynamic and uncertain years, the market gradually settled, and e-shops increasingly focused on efficiency, budget optimization, and long-term performance sustainability. This approach was [...]