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Google Merchant Center is no longer just about products and feeds. Over the past few months, it has been evolving into a full-fledged hub for creating and managing creative content that directly impacts the performance of Shopping and Performance Max campaigns. The latest [...]

The 2026 season doesn’t start in a specific month. It starts the moment an e-shop begins planning. E-shops that achieve the best seasonal results leave nothing to chance. They don’t wait until the final weeks before the main sales period. Instead, they work [...]

Every e-shop owner knows this: you open Google Ads, look at the numbers… and somewhere deep down you’re not entirely sure whether those results are real, or whether Google is “polishing” them according to its own rules. Until now, you had good reason to [...]

If you run an online store and advertise products on Google Shopping through CSS (Comparison Shopping Services), you’ve probably wondered: "If multiple CSS partners start advertising my products, does that mean I’ll pay a higher cost per click on Google Shopping?" Here’s the good [...]

If you run an online store and use Google Merchant Center together with Google Ads or Shopping Ads, you should pay very close attention to the term misrepresentation. It is one of the most common and at the same time most risky reasons for ad [...]

Every online marketer knows the feeling - constantly searching for ways to get more for less. That’s why many switch their e-shop to a CSS partner after hearing that clicks will be cheaper, performance better, and campaigns more efficient. And it’s true! Plenty [...]