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How to Get Your Loyalty Program's VIP Prices Directly into the SERP The battle for positions in Google Shopping often devolves into a race to the bottom—whoever offers the lower price gets the click. The problem is that with blanket price cuts, you [...]

Your video ads may soon start talking. And you might not even know about it. A new feature has begun appearing in Google Ads accounts that automatically adds AI voice-overs to video ads in Performance Max campaigns. If a video doesn’t contain spoken narration, [...]

Automotive is moving to the next level. Automotive sales are changing. Fewer cars in stock, more configurators. Today, customers often don't visit a showroom to pick a car standing in the parking lot. Instead, they click through it online - choosing the color, [...]

“First month free, 20% off your subscription, hassle-free recurring deliveries.” Imagine your ad convincing a customer before they even open their cart. Google has just launched the “Subscribe & Save” feature in Merchant Center, allowing merchants to offer subscription products with special discounts [...]

Many e-commerce stores assume that after switching to CSS, their entire catalog will “automatically perform” better. The reality, however, is that CSS typically helps most significantly those products that already had demand or potential. The rest of the assortment often remains without visible change. [...]

The order is confirmed. Payment went through. The package is on its way… And the customer hasn’t clicked a single button. The decision happened elsewhere - in an AI agent given a simple instruction: “Find me the best option.” The artificial intelligence evaluated the [...]