Result overview – December 2021

The new year is upon us and if the last one was good it doesn’t mean that this year can’t be even better. We ended the previous month with a report of the November results, so we would like to start this year not only with the results of December but also with a recapitulation of the year 2021.

December is usually the least popular month for the activation of the CSS service, mainly due to the learning phase. It’s the last month of the year and the sales are still very good. E-shops and agencies don’t want to affect the sales even during just two to three days of the learning phase, so they’d rather pay more for clicks.

As for Google Ads metrics, the number of clicks remained very similar compared to November, but the biggest difference was in the number of purchases (a decrease of 30%). Although there were fewer purchases, their value fell by only 0.2%.

There is no need to state the exact number of clients switched in 2021 and their segments because the metrics were also influenced by clients from 2020. In total, our CSS service is being used by more than 500 e-shops from various EU countries. As far as segments are concerned, we don’t have a preference and we are happy to publish each segment on our price comparator and activate the CSS program for any e-shop.

Google Ads Metrics during 2021:

According to the Google Ads metrics for 2021, we can see that there were three points in the previous year when customers searched online more and more ads were displayed. These months were February, June, and September.

In February, for example, gardeners are already starting to prepare for the spring season. We are also gradually starting to buy spring fashion and sports accessories.

June is a month when the weather is quite nice, people feel better and like to spend their free time actively outdoors. If you have stores, you have a big advantage because people can see your products in person. They can then buy them directly at the store or search for them online.

School starts in September and people are already starting to prepare for the holidays. This month is the most important month of every e-shop, and even then it is necessary to start preparing online campaigns, fine-tune advertising and start stocking products. Holidays are coming and you need to be prepared for them both at stores and online.

New year = new possibilities. If you don’t have a CSS service, do not hesitate to write to us either at support@shoppingin.eu or on our form on the website. We will be happy to show you not only the function of the CSS service but also the creation of product Google campaigns via our PPC tool BlueWinston.