Result overview – January 2022

The most important time of the year is the start of it, not only because of good sales but also because of the need to set the goals for the next year. It’s necessary to think about what goals do you want to achieve and how should you sell your products. Marketing strategy should be included in the planning process, since you or your agency need to know which campaigns should be created, which ones are doing great, and which ones need to be optimized.

As you can see, in January, online sales decreased a bit compared to December. It’s also logical, we still buy presents for the holidays in December but in January this ends. Although we achieved a larger number of clicks (an increase of 2%), the number of conversions decreased by up to 36%. The cost-per-click has changed drastically from 0.19€ to 0.15€, and this is exactly how we can see the effect of the holiday season on online shopping.

If you are still in the planning stage and you are thinking about how to improve the performance of your Shopping campaigns then let us know about it and join our other clients. We’ll be happy to lower your cost-per-click when you purchase and we can provide specialized support directly for your Shopping ads.