Right at this very second, Artificial Intelligence is sending your potential customers to your competitors… and you have no idea, do you?

While you are tweaking traditional SEO and paying for standard campaigns, customers are already stopping their scroll through endless product lists. They are asking AI directly.

If your e-shop doesn’t provide the algorithms with exactly the data they need, the system will simply ignore you. However, Google is finally allowing you to peek into this invisible process and will show you whether you even exist for its AI.

Consumers are increasingly using conversational interfaces for shopping, such as Gemini or AI Overviews in Search. To help brands keep up with this trend, Google is introducing AI performance insights directly into the Merchant Center platform.

What exactly will the new reports reveal?

The new tools are designed to show advertisers how their products perform across AI-powered shopping surfaces. In the near future, e-shops can look forward to four key metrics that were previously unavailable:

  • Share of voice (Podiel zobrazení)
    Zistíte, ako je vaša značka viditeľná v AI vyhľadávaniach v porovnaní s vašou priamou konkurenciou. Dáta vám natvrdo ukážu, či vás umelá inteligencia odporúča častejšie ako iné e-shopy.

  • Shopping funnel performance
    You will learn how products perform during the critical stages of the shopping journey – from initial discovery, through evaluation, up to the actual purchase.

  • Product term insights
    You will see what natural phrases and word combinations people use when searching for the products you offer via artificial intelligence.
  • Product attribute gaps
    The system will alert you if your product feed is missing important specifications (such as color, material, or style). The completeness score will show you exactly where you have gaps that cause AI to refuse to display you to customers.

Source: Google Merchant Center Pomocník

Feed optimization as the new SEO

Why should every e-commerce specialist pay attention to this update? Google Merchant Center is gradually transforming from a basic data feed management tool into a fully-fledged platform for AI commerce optimization.

For e-shops, this means the necessity to immediately adapt their strategy. It will be necessary to optimize product feeds much like content SEO is done today. Data completeness, context, and natural language will play a key role.

AI systems require perfectly structured data to accurately match your products with the natural, conversational queries of users. Visibility in AI results will no longer be about budgets and bids, but about whose data the system evaluates as the most relevant “recommendation.”

When will we see these features?

According to a direct message from Google, the new AI performance insights will gradually roll out in the coming months

*In the first wave, they will be available to advertisers in the U.S., Canada, Australia, India, and New Zealand.

Although we will have to wait a little longer for this data in our region, the warning is clear today… Brands with higher-quality and more detailed product data will have a massive advantage in the era of AI shopping. Starting an audit and cleaning up your product feed is the most important thing you can currently do for your e-shop.