Let’s be honest! Google no longer cares how much you are willing to pay for a single click. It only cares about the profit you can show.

So, instead of gazing into a crystal ball and manually monitoring bids, Search campaigns are starting to play a completely different tune. Artificial intelligence is taking the wheel, and your only job is to feed it the right data.

Two fresh bidding updates confirm this perfectly:

Bidding that goes straight for profit

Chasing click volume or conversion counts is a thing of the past. You can now direct the system to optimize bids directly for your net profit.

New AI adjustments to product values can recalculate the cart value in real time. In practice, this means the AI itself evaluates which products have the best margin and pours the budget exactly into those auctions that will bring you real money, not just empty traffic.

Predicting customer value right in search

It often happens that during the first purchase, you have no idea whether the person will become a loyal customer with a high lifetime value (LTV).

Google AI will now estimate that for you!

Based on your own (first-party) data, the algorithm can predict the future conversion value the exact second a user enters a query into Google. Smart bidding instantly adjusts the bid depending on whether the buyer looks like a one-time bargain hunter or your future VIP client.

Take it to the next level with AI Bidding by BlueWinston

If you want to squeeze the most out of automation, meet our Google and Microsoft AI Bidding tool for Search and Shopping ads.

Stand out from the crowd thanks to our advanced, ultimate Blackbox Bidding tool. Our solution is uniquely designed to maximize your Return on Ad Spend (ROAS) and net profit. Unlike other tools that require constant tweaking and decision-making, our AI-driven system automatically manages your bids in real time. Outperform the competition every single day with minimal effort!

Key features of our AI Bidding tool:

  • AI automation:
    Let our advanced algorithms handle the complexity of bid management. You will save time and significantly reduce errors.
  • Optimized ROAS:
    Achieve a higher return on ad spend through smart, data-driven bidding adjustments.
  • Easy campaign management:
    Monitor and adjust your campaigns effortlessly. The system frees your hands so you can focus on broader strategic decisions.

What does this mean for you in practice?

Forget about micromanagement. Integrate AI into your campaigns. It will push your ads to the top positions in the results. To achieve this, you need to change your approach:

  • Connect your own data:
    Share your 1st-party data (for example, directly from your CRM). The better customer context you provide to the AI, the more accurate its predictions will be.

  • Change your optimization goal:
    Stop blindly tracking just ROAS. Start defining goals for your campaigns that are oriented towards the real profitability of your products.

  • Let the machine work:
    Leverage the power of automation with BlueWinston. You no longer have to sit through every auction. Your job is to set clear business boundaries for the AI and let it decide in real time which bid is the most profitable for a given customer.

Give the machine what it needs

The old familiar rule still applies – what you put in is what you get out. However, if you connect accurate business data from your e-shop with our artificial intelligence, you will create the ideal environment for your campaigns. And the algorithm will then do exactly what you want it to: MAKE YOU REAL MONEY.

Want to see our AI Bidding in action? SCHEDULE A DEMO! Book a call and let’s start optimizing your campaigns today.