Integrating the Copilot into your everyday activities opens up new possibilities for using artificial intelligence. Microsoft describes Copilot as your everyday AI companion, designed to make you more productive, creative, and connected to the people and things around you.

Copilot plus PC

The Copilot plus PCs are Microsoft’s latest AI-driven computers. These PCs are the fastest and most intelligent Windows PCs ever built. They feature incredible processing power and all-day battery life, providing access to the most advanced AI models. The new software built into Windows is designed to leverage this powerful silicon, offering groundbreaking AI experiences.

As a business, you should think about using Copilot plus PC for several compelling reasons:

  • Advanced AI Capabilities: With access to the most advanced AI models, businesses can leverage AI for various applications, from data analysis to automation, enhancing overall productivity.
  • Optimized Software: The new software built into Windows is specifically designed to take full advantage of the powerful silicon in these PCs, offering smoother and more efficient performance.
  • Enhanced Productivity: Copilot provides AI-driven assistance for everyday tasks, making it easier for employees to stay productive, creative, and connected.
  • Innovative Features: These PCs introduce groundbreaking AI experiences that can transform how businesses operate, from automating routine tasks to providing intelligent insights for decision-making.
  • Future-proof Technology: Investing in these advanced PCs ensures that a business is equipped with the latest technology, staying ahead of the curve in a rapidly evolving digital landscape.

Copilot including GPT-4o

GPT-4o was recently released, featuring Omni models that encompass text, voice, and vision capabilities. For instance, when playing Minecraft, you can share your screen with Copilot. Through its vision capabilities, Copilot can view your screen and use voice interactions to help you understand how the game works and guide you through playing it.

Changes in Copilot

When Copilot AI started it was a bit rough and not much user friendly. From then Microsoft listened to their users and made quality of life improvements. Currently they completely changed the way that we think about search from this:

Pictured is the old search box in AI. The field contains the maximum number of characters that can be entered into it.

to this:

Pictured is the new search box for Copilot. The field contains the maximum number of characters that can be entered in it and voice search.

As you can see they significantly expanded the input field, allowing for much longer and more detailed queries in search. This enhancement unlocks substantial benefits for users, enabling them to ask complex, nuanced, and meaningful questions that truly reflect their thoughts.

With these new capabilities, Copilot can understand the context of these detailed questions and provide accurate and relevant answers. For instance, you could ask, “Plan a trip to Rome with my kids, especially focusing on places where they can eat lots of pizza.” Copilot understands this request and incorporates it into a customized itinerary.

The image contains a conversation with Copilot.

Opportunities with Copilot in the Microsoft Advertising Platform

Enhanced Ad Targeting

  • Contextual Understanding: Copilot uses advanced AI, including models like GPT-4o, to understand the context of user queries better. This allows for more precise ad targeting based on user intent and interests.
  • Audience Segmentation: By analyzing vast amounts of data from Bing searches, LinkedIn profiles, and user demographics, Copilot can create highly detailed audience segments, improving the relevancy and effectiveness of ad campaigns.

Improved Ad Creation and Optimization

  • Automated Content Generation: Copilot can generate compelling ad copy, headlines, and descriptions tailored to specific audiences, saving time and enhancing creativity.
  • A/B Testing: The AI can automate and analyze A/B tests, identifying the most effective ad variations and continuously optimizing campaigns for better performance.

Enhanced Customer Engagement

  • Personalized Experiences: Copilot’s ability to understand and predict user behavior enables the creation of personalized ad experiences, increasing engagement and conversion rates.
  • Interactive Ads: With capabilities in text, voice, and vision, Copilot can create interactive ad formats that engage users in more immersive and dynamic ways.

Data-Driven Insights

  • Performance Analytics: Copilot provides in-depth analytics and insights into ad performance, helping businesses understand what works and why. This data-driven approach enables more informed decision-making and strategy adjustments.
  • Predictive Analytics: Utilizing machine learning, Copilot can predict future trends and user behaviors, allowing businesses to stay ahead of the curve and adjust their advertising strategies proactively.

Seamless Integration

  • Unified Ecosystem: Copilot integrates seamlessly with Microsoft 365 apps and other tools within the Microsoft ecosystem, providing a cohesive experience across different platforms.
  • Cross-Platform Campaigns: Businesses can manage and optimize their advertising campaigns across multiple channels, including Bing, LinkedIn, and third-party sites, from a single interface.

Advanced AI Capabilities

  • Voice and Vision: With the Omni models, Copilot can leverage voice and vision capabilities, enabling more natural and engaging interactions with users. This can be particularly beneficial for video and CTV (Connected TV) advertising.
  • Conversational AI: Copilot can engage users in meaningful conversations, answering queries and providing recommendations that enhance the user experience and drive conversions.


Microsoft’s Copilot AI can be easily integrated into everyday tasks. Copilot boosts business productivity with advanced AI capabilities, optimized software, and innovative features, ensuring businesses stay ahead in technology. The new GPT-4o model adds text, voice, and vision capabilities, enhancing user interactions. Copilot now handles complex queries, providing precise answers.

In advertising, Copilot improves ad targeting, creation, and optimization through contextual understanding, audience segmentation, and automated content generation. It offers personalized experiences, interactive ads, data-driven insights, predictive analytics, and seamless integration with Microsoft 365, making it a powerful tool for modern advertising.