Everywhere, it is only written about how COVID-19 has a drastic impact on the economy and hurts small and medium businesses (SMEs). Traders and entrepreneurs suffer the most. Google has therefore decided to distribute advertising credits of $ 340 million (approximately € 304 million) to help fight this crisis.
Why did Google decide to help?
According to statistics, SMEs account for about 90% (percent) of all businesses and more than half of the jobs worldwide. These businesses are the foundation of our communities. The current COVID-19 crisis may put such businesses at risk, even close them. Google believes this financial support in the form of ad credit will help smaller businesses overcome this hectic period.
What do I need to get this credit?
If your business is small or medium and your Google Ads account is active as of January 1, 2019 then you are eligible for this credit. You will see a notification in your Google Ads account with more information.
When and how is this credit applied?
Google is still working on it. You will receive a notification in the coming months that you have received a certain amount of this credit.
How long you will be able to use this credit?
You can use it at any time of the year and will expire on December 31, 2020. Any value you do not use by the end of the year will be removed.
Where will this credit apply?
These ad credits can be used across the entire Google ad platform, including Search, Display, and YouTube, as well as all campaign types.
If you want to know more, read the official Google article, which is constantly updated.
How to use this credit effectively?
If you are not already using the so-called Smart Shopping Ads, it is now the best time to try them. In addition, you can get up to -20% discount for them thanks to our CSS service called Shopping in EU.