We can define the year 2022 as strong and turbulent. Aggression in Ukraine started at the beginning of the year, and it continues to this day. Because of this, a lot of e-shop owners were worried that this would affect their online advertisement, and for a very short time, they were right. The months [...]
We have a great time period behind us. Autumn sales end and e-shops are gradually preparing for the Christmas season. This is the strongest and you have to check the existing campaigns, redo them, check the analytics, and so on. Another great thing is that brand awareness campaigns and video advertising on YouTube [...]
The summer vacation period is gradually ending and the autumn season in online advertising is right around the corner. It is the right time to start planning for autumn events and prepare a marketing strategy for Christmas and the winter season. Autumn is an excellent time when you can clean [...]
Performance Max campaigns for most e-shops are already up and running but Smart Shopping campaigns are still eligible, that is until the end of September. Google had a few planning stages and we are through a few of them. Right now they are in the process of automatic upgrades of the Smart Shopping campaigns. [...]
When e-shop owners and marketing agencies wanted to activate CSS, they could have waited a few days for the process to be complete. This was due to the length of communication between us and Google support. Well, this ends now since Google made a few changes in the administration of the CSS. Until [...]
Surfaces Across Google - Free Listings are now available in the EU from 20.10.2020. Thanks to Surfaces you can achieve some free exposure from your ads. Note, that the Free Listings do not impact your paid performance at all. We, as a CSS Partner, can’t select any CSS (not even our) to represent you [...]
As we said in our previous blog, free product listings are coming to the EU before the end of year. At that time, we didn’t know when it would be. In the past few days, Matt Brittin announced that free listings on the Shopping tab (Surfaces Across Google) coming to EMEA in mid-October. [...]
In the past months, we received many questions from our clients about the free product listings on the Shopping tab. This year, Google launched free product listings in the US to help small and medium retailers with sales to fight the COVID-19 situation, and finally, it is coming to the EU too. What are [...]
If you're advertising in Google Merchant Center, it's quite possible that you'll see sometimes error messages or account suspension in your account. In this article, we will look at an error message that could cause your account to be suspended and your advertising on the Google Network to be stopped. Required CSS Selection [...]
Shop owners around the world are trying to respond best and most effectively to the panic that dominates the world at this time. The COVID-19 pandemic brings a number of challenges to retailers of all sizes that they have not faced yet. Therefore, changes need to be done. They share information about how a shop [...]
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