We have already mentioned several times in our results overviews that it is necessary to prepare for the Christmas season after the end of the summer season. From these results, we can accurately evaluate how shoppers behave online.
In September, they start to seek out products, save websites and collect information about what they want to buy on the e-shop. October is already a month of preparations for shopping, but of course, the autumn sale season also affects our results. November is the month when whoever buys it first will have it. We can see that all the metrics went up drastically and it’s because December is coming and people already know in advance that the warehouses will be sold out.
Although December is the month of Christmas, it does not necessarily mean that it will also be the strongest month. This mostly depends on the segment of your e-shop. Anyway, you have to be ready and use the season to the end.
As you could see, during this season we tried as much as possible to help you directly, but also to activate CSS for all clients who needed it. Our CSS is growing every month and it’s mainly because of you, our clients.