We would gladly compare the results of the year 2022 with the year 2021, but it would be useless because over 400 e-shops joined our CSS in 2022. In any case, even without comparison, we noticed an increased interest in Shopping / Performance max campaigns and, of course, in their correct setting. It should be noted that a certain number of clients have completely stopped text ads, which can be fine from the point of view of optimizing budgets, but from the point of view of the performance of the entire Google Ads account, it is just the opposite.
The text ads, when separate, are often displayed at the same time as the Shopping ad from the Performance Max campaign. However, if it is part of the Performance Max campaign, it may happen that it will not be displayed at the same time and the Shopping ad might be prioritized. In this way, you lose not only traffic to the e-shop, but also potential sales.
Brand strength was another topic that e-shop owners began to mention more frequently. Brand awareness campaigns are much more difficult to set up, and we definitely recommend finding a specialist or a marketing agency to implement these campaigns.