The number of conversions refers to the number of visitors to your website who perform a desired action. This action can include various activities depending on the goals of your campaign or website, such as:

  • Purchasing a product
  • Signing up for a newsletter
  • Filling out a contact form
  • Downloading an e-book or other content
  • Clicking on a specific link
  • Adding a product to the shopping cart

The number of conversions is a key indicator of the success of your marketing and advertising campaigns, as it directly relates to achieving your business goals.

Formula for calculating the conversion rate: Number of conversions divided by the number of visitors, multiplied by one hundred.

The higher the conversion rate, the better for our business. However, many factors influence whether a visitor to our website will make the desired conversion. Even a high conversion rate should not lead to complacency. A favorable user environment is a priority. Small steps can lead to improvements that will manifest over the long term.

What does your landing page, where you direct people from your ads, look like? Is it immediately clear what it’s about? Can the customer easily navigate it?

Enhance Your Website with an Online Chat

Typically, the success rate of conversions through online communication is high. You don’t need to be online 24/7. Analyze when people are most frequently on your website and be available during those times. Prepare yourself with a good dose of patience.

Adapt Contact Forms for Mobile Versions

Be mindful of overlaps on smartphones. Tweak the design to ensure it fits most displays so that potential customers don’t have to scroll and potentially lose their place in the registration process. Minor adjustments to your pages can increase the conversion rate and improve the user interface. Regularly review your pages and ensure all details are correct.

Increasing the conversion rate on websites using CSS (Cascading Style Sheets) is possible through design optimization and user experience (UX) improvements.

Several strategies that can help you achieve this goal:

1. Improving Visual Hierarchy

  • Use of Contrast: Highlight important elements (such as call-to-action buttons) using contrasting colors.
  • Size and Font: Use larger fonts and bold text for important information or calls to action (CTA).
  • Whitespace: Using whitespace on the page can help improve clarity and direct users’ attention to key elements.

2. Optimizing Call-to-Action (CTA) Buttons

Select colors that contrast with the rest of the page and attract attention. Make sure the buttons are large enough and easy to click. Place important buttons in visible locations where users can easily find them.

3. Response to User Behavior Hover Effects

  • Hover efekty: Add animations or color changes when hovering over buttons or links to indicate to users that they are interactive.
  • Scroll Effects: Using subtle animations while scrolling can increase user engagement.

4. Responsive Design

  • Mobile Optimization: Ensure that your site is fully responsive and works well on various devices (phones, tablets, computers).
  • Flexbox and Grid: Use CSS techniques like Flexbox and CSS Grid to organize content, which can improve the layout and readability of the page.

5. Page Loading Speed

  • Minimize CSS: Reduce the size of CSS files and decrease the number of HTTP requests.
  • Asynchronous Loading: Load CSS and scripts asynchronously to speed up the page load time.

6. Testing and Analysis

  • A/B Testing: Create and test different versions of your CSS styles to determine which ones lead to higher conversion rates.
  • Data Analysis: Track and analyze user behavior using analytics tools (e.g., Google Analytics) to identify areas that need improvement.

Why should you choose us among other partners?

Among the various qualities we offer, these three are the main ones: competitive pricing, technological dominance, and no binding contracts.

A snapshot of the iPhone search screen via Google and highlighting the Shopping in EU and Google products in firsts places.


By implementing these and similar strategies, you can significantly improve the user experience and, consequently, the conversion rate of your website. Responsive designs enable a seamless experience across various devices. Thorough testing and tuning identify issues affecting conversion. Analyzing user behavior provides valuable insights for enhancing the user experience. Regular updates and optimizations maintain competitive performance and success in online marketing.