The percentage that the CSS returns from the CPC fluctuates and it’s never stagnant! The biggest percentage that we can “save” for you is up to 20% of your default CPC. Therefore, whether you have a family business or you are a huge international e-shop, the percentage refers to the resulting amount you spend on Shopping and Performance Max campaigns.
Smaller businesses may have a smaller ad spend, but the percentage that the CSS returns to them can be reflected not only in the increase in traffic to the e-shop but also in the number of orders. It all depends on how many clicks you need on average per order 🙂
With larger e-shops, it is clear that the ad spend is a bit different, and of course, with a larger spend, the percentage also works differently. If, for example, you spend 10,000€ per month on Shopping and P. Max campaigns, with the CSS you could advertise as if you were spending approx. 12,000€ per month.