Nowadays, we can no longer even imagine that we should use candles every day. Thanks to Thomas Edison, we overcame this barrier in the 19th century and began using light bulbs. Since that day, the production and sale of light bulbs became a very successful business model.
There are a number of e-shops in Slovakia and not a small proportion are online stores with lighting fixtures. Our client Cvaknito.sk differs from e-shops, which only sell household light bulbs because they among others sell studio lighting.
Today we will talk to the owner of the e-shop, Michal Mikula, and we will answer questions about how they started the e-shop, how it developed, how they deal with advertising, and of course, why they started using the CSS program Shopping in EU.