Result overview – April 2022

Another month has passed and we are gradually moving to a warmer season. We hope that you are prepared for the summer season since the weather is already great outside and all of us can start enjoying activities like skating, cycling, gardening, and much more.

The month of May is an excellent month for advertising. We can do everything that we couldn’t during the winter and we can spend more time outside or in nature. People are gradually increasing their sports activities, so if you are the owner of a sports e-shop, you should strongly focus on advertising.

Segments and the number of new clients

Fine weather not only brings comfort but can also bring more customers. Yet, from a comparison between the month of March and April, we can see that most metrics have remained relatively unchanged or are quite close, but the value of conversions has dropped drastically by 70%.

People shop less online and, as we mentioned last month, everything is more focused on brick-and-mortar stores. We are gradually returning to the pre-pandemic state, where people mostly searched for the products online but then went to buy them offline.

You shouldn’t be scared of this. This does not mean that if you do not have a brick-and-mortar store, you will go bankrupt. On the contrary, this should help you fine-tune your e-shop. You should look at what you can have better than your competition and improve in that direction.

One way to take full advantage of your investment in Google Shopping or Performance Max campaigns is through the CSS program. With us, you can improve the performance of your campaigns by reusing a certain amount of your CPC. If you invest in campaigns e.g. 100€ per day, with our CSS you can advertise as if you paid 120€ for advertising.