Result overview – February 2022

February is a short month, but that does not mean that it will yield weaker results than January. January is usually stronger, due to the fact that people still shop after Christmas and there are various discounts on e-shops.

In February, you should have finished the planning process for online advertising and, of course, set your goals for the whole year. We have March ahead of us when days such as International Happiness Day (March 20) can be used to your advantage and you should also prepare for Easter in April.

Segments and the number of new clients

According to last month’s results, we had a similar number of clicks in February, although the ads were showing 4% less often. The cost per click remained the same and the number of purchases was 15% lower than in January, which is normal because the Christmas fever has passed. Although the number of purchases has decreased, this does not mean that the value has also decreased (2% increase).

Spring is gradually starting and you need to be ready for this season. Athletes go out to run and exercise, gardeners begin planting and landscaping. People will also change the car tires and, of course, seasonal products will sell better in each segment.