Compared to the month of June, we can say that there was no significant change. The number of clicks and impressions was identical to the previous month, and the price per click did not change at all. Although there were slightly more conversions (by 4%), their value was lower by 8%.
Therefore, as we have already said, you don’t have to worry about slumps in online sales, but rather you just need to set your strategy correctly. When you know how online works during the summer, you just need to adapt, find a breakthrough, and use it to your advantage. Of course, it is different for each segment, but you should never give up!