The CSS service Shopping in EU has been operating for over 2 years and more than 550 clients have joined us during that time. With each client, we try to monitor the functionality of the CSS program and compare the results before and after activation.
From this comparison, we came to the conclusion that the functionality of the CSS service and the appearance of Google Ads metrics can be easily categorized and illustrated. That is exactly why we can divide companies into small, medium, semi-large, and large.
Small businesses invest much less in marketing than large ones, which is normal. But the essence is in the number of goods sold. Family businesses and small businesses usually have fewer orders, not because their business is failing, but because that’s enough for them. If they had more orders they would have to start hiring employees, and they mostly don’t want or need to for the business to be successful.
Large companies, on the other hand, invest more in advertising, but they also have a lot of orders. Unlike smaller companies, large companies employ a larger number of employees and online advertising helps them immensely in achieving their sales goals.
In this article, we will look at the e-shop segment with furniture and what advertising on Google looks like when advertising with different spends. With this in mind, e-shops can also be further divided according to the monthly spend for Shopping and Performance max campaigns into: