Performance Max campaigns are a new type of campaign in Google Ads designed to help you find more converting customers across all Google advertising channels and within its ecosystem.
As artificial intelligence understands algorithms and knows users’ tastes, it takes the data and in newly created campaigns it sets a goal to attract new customers and achieve the highest number of conversions from them.
This automation increases opportunities for online business owners to attract the ideal audience mainly because they need to increase sales, generate more leads, or obtain relevant information from their target audience.
Performance Max campaigns are an automatic campaign type that resembles a Smart Shopping campaign. Google automates ad generation, but only on the basis of the information provided, just as responsive content ads work.
The main difference between Performance max and other campaign types is that Google automates campaign targeting and ads are shown based on the information provided by the advertiser.
The Performance max campaign type is highly customizable because it uses a combination of automation and machine learning to help advertisers achieve their specific conversion goals.