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Most e-shops only address Merchant Center policies when a disapproval occurs: they fix the product, click appeal, and wait. However, Google has recently updated several key documents, shifting the focus from individual products to the entire account. Notably, Google suspended 24.9 million advertising accounts [...]

Google is no longer keeping data on what customers are searching for and buying right now a secret. Google Merchant Center features an analytics section called Popular products, which shows you exactly what is in demand on the market. Instead of guessing shopping behavior, [...]

Let's face it... editing product XML feeds is probably about as fun for most e-shop owners and marketers as a weekend warehouse inventory. It means hours of meticulous work spent rewriting titles just to cram in the right keywords and guess the customer's current mood. [...]

Here’s what happened after August 24. Have you opened your Google Merchant Center reports in recent days and stared at an unexplained drop in free traffic, while paid clicks illogically shot up? You don't need to panic or search for a [...]

Let’s be honest! Google no longer cares how much you are willing to pay for a single click. It only cares about the profit you can show. So, instead of gazing into a crystal ball and manually monitoring bids, Search campaigns are starting to play [...]

When you type into Google: "I am looking for waterproof asphalt running shoes that don't pinch the heel," the system doesn't care that you have filled in color: black in your spreadsheet. It cares whether it can find an answer to this specific situation [...]