Reports

The e-commerce sector is a highly dynamic environment, with constantly evolving conditions and trends. These changes have a direct impact not only on the format but also on the success of advertising campaigns. The second half of 2024 was marked by steady performance and the improvement of key metrics within our CSS program. Even [...]

The first half of 2024 brought interesting trends and results for the CSS program that impacted the e-commerce sectors. After a dynamic close to 2023 and a traditionally strong start to the new year, e-shops focused on optimizing campaigns and preparing for the spring and summer seasons. The spring and summer months brought [...]