The first half of 2024 brought interesting trends and results for the CSS program that impacted the e-commerce sectors. After a dynamic close to 2023 and a traditionally strong start to the new year, e-shops focused on optimizing campaigns and preparing for the spring and summer seasons. The spring and summer months brought [...]
The Campaign Optimization Score is one of the most important tools Google Ads gives you to improve the performance of your campaigns. Let's take a closer look at the indicator that will allow you to find out how well your campaigns are optimized. In today's article, we will look at personalized campaign optimization recommendations to [...]
The number of conversions refers to the number of visitors to your website who perform a desired action. This action can include various activities depending on the goals of your campaign or website, such as: Purchasing a product Signing up for a newsletter Filling out a contact form Downloading an [...]
Shopping in EU is our own CSS (Comparison Shopping Service), created under the auspices of the largest Google Channel partner and an automated tool for creating product Google Ads for e-shops worldwide – BlueWinston. We are currently collaborating with thousands of clients who benefit from our CSS or the BlueWinston tool. [...]
To change the GMC to a new look or not? You might have noticed that since last year Google has been working on updating the Google Merchant Center (GMC). If your GMC was changed you already know what we are talking about, but if not this change is coming to [...]
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