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As we mentioned last month in the results overview, the last two months of the year are the most significant months for e-shops. The shopping spree started in November and will continue until mid-December.
It’s always a good idea to optimize your campaigns before Christmas, refine your goals (ROAS) and increase your budgets. If you missed campaign optimization in November, it is still possible to start gradually improving the campaigns through December.
Results for November 2021 – Google Ads CSS client metrics:
| Clicks | 8 006 145 |
|---|---|
| Impressions | 568 736 497 |
| CPC | 0,18€ |
| CTR | 1,41% |
| Conversions | 494 247 |
| Conversion value | 2 169 338 552€ |
| Conversion rate | 4,14% |
Segments and the number of new clients
If we compare November to October, metrics have increased incredibly. We can see exactly that the biggest shopping season started according to the number of clicks, which is 40% higher in November. As we mentioned in the previous article, people surveyed products in October and started buying them this month. We can see this through the number of conversions, which increased by 175%, and of course, the increase in conversions means that their value also went up 68%.
If you don’t have a CSS service yet and your competition has one, then it’s still a good time to use the benefits of it. This way, you can better cope with the competition and get more clicks for the same budget. Of course with more clicks in your arsenal your ads will reach more people and that can lead to the increase in the conversions.
On behalf of the Shopping in EU team, I wish you empty warehouses, no returns, as few complaints and as many satisfied customers as possible this holiday month.