When this service launches, the Shopping tab will be redesigned to enable separate paid and unpaid experiences, with an ads carousel across the top, and unpaid experiences listed beneath.
Shopping Ads will work as usual, with free products listings on the Shopping tab complementing them
This means, if you are going to use only unpaid ads, your competition who are using paid ads will be prioritised in the search results.
To be eligible for this program, your feed needs to be in the perfect shape. It must meet the Data and eligibility requirements for Enhanced Listings.