Skip to content
According to a recent survey by PMGK in Slovakia, in collaboration with the agency ui42, Slovak e-shops are increasingly ambitious about establishing themselves in foreign markets. Last year, 56% of e-shops planned or considered expanding abroad. This year, that number has risen to 65%.
When entering foreign markets, it is crucial to prepare and manage a multilingual e-shop, logistics solutions or establishing cooperation with local intermediaries for the promotion of products or services.
According to the survey, e-tailers will have to take into account the fact that customers are shopping more thoughtfully in the coming year. Due to high inflation, demand for goods that are not essential for everyday use is decreasing. As a result, it will be important to pay attention to this in the product offering and in marketing.
What to “check off” before expanding?
- conduct a thorough market and competitive analysis
- familiarise yourself with the country’s legislative conditions
- create a separate website in the language of the country or a language version
- register a website with the local domain of the country of operation, possibly with a .com or .eu extension
- plan a thorough marketing strategy
In our previous article you can read in more detail what to think about when expanding your e-shop.
Why work with a CSS partner?
One key strategy that can greatly contribute to the success of your expansion is working with a CSS (Comparison Shopping Services) partner.
Shopping in EU is proud to be a Premier CSS Partner for another year. If you are interested in more details about what this means and how we got this status read the article on our blog We are another year Premier CSS Partner. Why should you consider this option and what benefits can CSS Partners bring you?
1. Lower advertising costs
One of the biggest benefits of working with a CSS partner is the lower cost of advertising on Google Shopping. CSS partners have access to reduced cost-per-click (CPC) pricing, allowing you to reduce your ad spend and achieve a better return on investment (ROI).
CSS Partner offers you a space to display your products in the price comparison. In addition, it allows you to get a discount of up to 20% off the normal click-through price in Shopping ads. If you choose to use Shopping In EU in your advertising you have no limits.
Example
Today you pay 1€ per click. Thanks to our partner you will save 20%. So in certain cases you will have a cost per click of 0,80€. Thanks to CSS Partner you can reduce your overall budget or we recommend you to keep it as you have it and you will get more clicks.
2. Increased visibility and range
By placing products on various comparison platforms, CSS partners help you gain a wider reach in international markets. This increases the chances of your potential customers finding your products, which in turn leads to more conversions. By using the CSS program without increasing your budget, you can increase performance by up to 25%.
3. CSS Partner availability
You can use the CSS programme in up to 21 countries in the European market. This includes countries such as Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, the United Kingdom and the United States.
Conclusion
With the right strategy and reliable partners, you can successfully expand your e-shop beyond the borders of Slovakia. Working with CSS partners such as Shopping in EU will give you support in areas such as reducing your advertising costs and increasing your visibility. Expanding your e-shop to foreign markets is an ambitious step that brings many opportunities for growth and increased sales. If the CSS program appeals to you, we recommend reading our blog article How to take advantage of the CSS program and what to look out for when choosing a CSS Partner.