Online shopping has become an integral part of nearly every consumer's life. When searching for products that meet our preferences, we typically browse the internet, comparing various offers, features, and prices. Price comparison sites are the most practical tool for this task. They are a valuable resource not only for everyday consumers but also [...]

The shopping and holiday season is around the corner. On this occasion, we have organized a winter e-commerce Webinar prepared by our colleague Darko Ďurica. Our guest was Shubham Banerjee from Google, who introduced us to the upcoming Cyber 5 season. In today's article, we bring you some insights from the webinar to help [...]

Choosing the right campaign is essential in digital marketing to meet your goals. Google Display Network and Performance Max campaigns are used to promote products or services to a specific target audience on a website. Although both campaigns can be effective, their uses and how they work are vastly different. What are the main [...]

According to a recent survey by PMGK in Slovakia, in collaboration with the agency ui42, Slovak e-shops are increasingly ambitious about establishing themselves in foreign markets. Last year, 56% of e-shops planned or considered expanding abroad. This year, that number has risen to 65%. Source: https://kpmg.com/sk/sk/home/media/press-releases/2024/02/e-commerce-2024.html [...]

If you own an e-shop and are interested in growing, discovering new customers and expanding your online business, expansion is the right choice for you. What should you think about if you want to expand your e-shop to a foreign market? When expanding your business, it is essential to consider the localisation of [...]