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At a time when most people still search for products in the traditional way through various price comparison sites, ChatGPT brings a new approach. It’s no longer just about searching based on keywords, but a natural conversation that leads to relevant product recommendations - [...]

If you run an e‑shop or manage online campaigns, you know that working with GMC — or now Google Merchant Center Next — is part of your daily routine. Uploading feeds, checking product errors, responding to alerts—it’s simply a standard part of digital selling. [...]

In the e-commerce environment, success is determined by a multitude of factors that are constantly evolving. It's no longer just about product quality or having a functional and attractive online store. A key element is how effectively advertisers can reach and persuade potential customers [...]

Properly setting up ads on Google or Microsoft Ads is a very complex process. Creating ads is no longer just about choosing the right keywords or using attractive visuals. Internal factors such as proper segmentation of the target audience, conversion tracking setup, campaign structure, [...]

For a brand to succeed in today’s highly competitive e-commerce environment, it must capture consumer attention and strive to remain top-of-mind. In this regard, digital marketing is an indispensable tool, offering a wide range of possibilities to effectively increase the visibility of products and [...]

For e-shop owners who advertise their products via the Google Shopping interface, Google Merchant Center (GMC) is likely a familiar tool. Its primary role is to ensure the correct formatting of product listings, enforce the policies set by Google, and at the same [...]