Every online marketer knows the feeling - constantly searching for ways to get more for less. That’s why many switch their e-shop to a CSS partner after hearing that clicks will be cheaper, performance better, and campaigns more efficient. And it’s true! Plenty of data confirms that a CSS partner can reduce CPC [...]

Online product management and effective advertising can be complicated. For e-commerce owners and marketing specialists, managing thousands of products, monitoring accounts, and setting up promotional campaigns can take up a large portion of their work. Any issue that goes unnoticed can lead to lost sales or reduced product visibility. Google recognizes this challenge [...]

With its new AI Mode, Google is fundamentally changing the way people search for information and shop online. It represents the biggest transformation in search since its very beginning. The traditional “type a query and click a result” model is turning into an interactive conversation with artificial intelligence. [...]

If you advertise products through Google Merchant Center, you may not have noticed a quiet but important change in the rules regarding the use of brand names in product titles. As of October 2025, Google has clarified its policy... you can only include your brand or e-shop name in the product name if [...]

The "One Product = One CSS Partner" Rule Google Shopping doesn’t work like the Wild West. While merchants are allowed to work with multiple CSS partners, the auctions have strict boundaries. And one of the most important is… One product – one CSS partner in the auction. [...]

In 2025, Google is changing the way it evaluates the trustworthiness of merchants. A nice-looking online store, fast shipping, or a well-optimized product feed is no longer enough. If your Google Merchant Center account has been suspended and you want to reinstate it, Google may now require much more than just fixing your website. [...]

In the online space, where millions of products are available, customers make decisions within seconds. And very often based on one thing - which reflects how your product feed looks. The feed is not just a data file about products. It’s your shop window, your store, your brand, and your salesperson all in [...]

How much money does your e-shop spend monthly on Google Shopping campaigns? And now the more serious question: How much of that is wasted simply because your CSS partner isn’t the right one? Most e-shop owners feel their campaigns are running “just fine.” That is, until they discover they could be paying less [...]

In the world of online sales, it is crucial to be able to respond quickly. Whether it's new products, price changes, inventory updates, or brand presentation improvements, every second and every click counts. And Google knows this very well... That's why it's introducing a significant change that will affect everyone who uses its Merchant [...]

Even though summer is still in full swing, the marketing calendar is already turning toward preparations for the winter season. August is actually the ideal time to start planning advertising campaigns that will stand out during the holidays. Why is that? Because consumers are starting to plan their gifts and shopping earlier each [...]