Google Merchant Center is no longer just about products and feeds. Over the past few months, it has been evolving into a full-fledged hub for creating and managing creative content that directly impacts the performance of Shopping and Performance Max campaigns. The latest updates in the Creative content section clearly show the direction [...]

The 2026 season doesn’t start in a specific month. It starts the moment an e-shop begins planning. E-shops that achieve the best seasonal results leave nothing to chance. They don’t wait until the final weeks before the main sales period. Instead, they work with data, test campaigns in advance, and use tools that [...]

Every e-shop owner knows this: you open Google Ads, look at the numbers… and somewhere deep down you’re not entirely sure whether those results are real, or whether Google is “polishing” them according to its own rules. Until now, you had good reason to doubt. Inflated conversion values [...]

If you run an online store and advertise products on Google Shopping through CSS (Comparison Shopping Services), you’ve probably wondered: "If multiple CSS partners start advertising my products, does that mean I’ll pay a higher cost per click on Google Shopping?" Here’s the good news right away: no. More CSS partners do not mean [...]

If you run an online store and use Google Merchant Center together with Google Ads or Shopping Ads, you should pay very close attention to the term misrepresentation. It is one of the most common and at the same time most risky reasons for ad suspension or even a complete account ban. Why is this [...]

Every online marketer knows the feeling - constantly searching for ways to get more for less. That’s why many switch their e-shop to a CSS partner after hearing that clicks will be cheaper, performance better, and campaigns more efficient. And it’s true! Plenty of data confirms that a CSS partner can reduce CPC [...]

Online product management and effective advertising can be complicated. For e-commerce owners and marketing specialists, managing thousands of products, monitoring accounts, and setting up promotional campaigns can take up a large portion of their work. Any issue that goes unnoticed can lead to lost sales or reduced product visibility. Google recognizes this challenge [...]

With its new AI Mode, Google is fundamentally changing the way people search for information and shop online. It represents the biggest transformation in search since its very beginning. The traditional “type a query and click a result” model is turning into an interactive conversation with artificial intelligence. [...]

If you advertise products through Google Merchant Center, you may not have noticed a quiet but important change in the rules regarding the use of brand names in product titles. As of October 2025, Google has clarified its policy... you can only include your brand or e-shop name in the product name if [...]

The "One Product = One CSS Partner" Rule Google Shopping doesn’t work like the Wild West. While merchants are allowed to work with multiple CSS partners, the auctions have strict boundaries. And one of the most important is… One product – one CSS partner in the auction. [...]