“First month free, 20% off your subscription, hassle-free recurring deliveries.” Imagine your ad convincing a customer before they even open their cart. Google has just launched the “Subscribe & Save” feature in Merchant Center, allowing merchants to offer subscription products with special discounts directly in Shopping Ads — increasing repeat purchases and customer [...]

Many e-commerce stores assume that after switching to CSS, their entire catalog will “automatically perform” better. The reality, however, is that CSS typically helps most significantly those products that already had demand or potential. The rest of the assortment often remains without visible change. CSS improves CPC efficiency, not product demand [...]

The order is confirmed. Payment went through. The package is on its way… And the customer hasn’t clicked a single button. The decision happened elsewhere - in an AI agent given a simple instruction: “Find me the best option.” The artificial intelligence evaluated the need, compared offers, selected the product, and completed the purchase [...]

If you manage a large product catalog for Google Shopping, you’ve probably noticed that some items continue to appear in Google Merchant Center even after they’ve been removed from your feed or e-shop. This isn’t just a “feed loading error.” Behind this behavior are internal Google mechanisms designed to protect data and stabilize [...]

From the perspective of online sales and performance advertising, 2025 can be described as a stable and balanced year. After several dynamic and uncertain years, the market gradually settled, and e-shops increasingly focused on efficiency, budget optimization, and long-term performance sustainability. This approach was clearly reflected in the results of CSS Shopping in EU, [...]

Google Merchant Center is no longer just about products and feeds. Over the past few months, it has been evolving into a full-fledged hub for creating and managing creative content that directly impacts the performance of Shopping and Performance Max campaigns. The latest updates in the Creative content section clearly show the direction [...]

The 2026 season doesn’t start in a specific month. It starts the moment an e-shop begins planning. E-shops that achieve the best seasonal results leave nothing to chance. They don’t wait until the final weeks before the main sales period. Instead, they work with data, test campaigns in advance, and use tools that [...]

Every e-shop owner knows this: you open Google Ads, look at the numbers… and somewhere deep down you’re not entirely sure whether those results are real, or whether Google is “polishing” them according to its own rules. Until now, you had good reason to doubt. Inflated conversion values [...]

If you run an online store and advertise products on Google Shopping through CSS (Comparison Shopping Services), you’ve probably wondered: "If multiple CSS partners start advertising my products, does that mean I’ll pay a higher cost per click on Google Shopping?" Here’s the good news right away: no. More CSS partners do not mean [...]

If you run an online store and use Google Merchant Center together with Google Ads or Shopping Ads, you should pay very close attention to the term misrepresentation. It is one of the most common and at the same time most risky reasons for ad suspension or even a complete account ban. Why is this [...]