A new Google marketing strategy called Performance Max Campaigns has emerged to capture potential customers of eCommerce stores that use Google Shopping or other online tools. Are you wondering what Performance Max campaigns are all about? Well, you came to the right place. We will try to acquaint you with this brand-new concept [...]

The story was told to you by a native from Košice, who takes care of the operation of the shop, Cvaknito.sk,  in the heart of Slovakia - in Martin :) We are among the TOP 5 shops in our segment because we enjoy it and our work is fulfilling us. We are (so [...]

Thanks to their strategic placement and visual format, Google Shopping ads are an effective and affordable way for e-shops to advertise. Thanks to Shopping ads, e-shops can attract the attention of customers, get better traffic and achieve more conversions. However, Google Shopping ads are completely different from Search ads and require implementing and setting [...]

February is a short month, but that does not mean that it will yield weaker results than January. January is usually stronger, due to the fact that people still shop after Christmas and there are various discounts on e-shops. In February, you should have finished the planning process for online advertising and, of [...]