You can see how the CSS works within the first days of activation. We recommend not to make fundamental changes in the Google Ads interface during the trial period of the CSS. It’s important for those 30 days to pass so that we can see how your campaigns develop with the benefits of the [...]
In addition to the price, we adapted our CSS according to the activation process. Not everyone needs support directly from us. For example, agencies/e-shops are sometimes afraid to assign access to Google Ads and Google Merchant Center or they know how to solve all problems related to Shopping/Performance Max ads. Because of this, we [...]
Summer has started, and with it came several novelties in Google advertising. Performance Max campaigns are already running in full swing and you can even upgrade your Smart Shopping campaigns to Performance Max campaigns directly in Google. In the case of text ads, ETA patterns are ending and only RSA ad patterns will remain. [...]
Some time ago we noticed a bug in the Google Merchant center system in which Google randomly removes access in the GMC after activating the CSS program. Google is not correcting this bug yet, so we had to come up with a solution. If you have an email in the Merchant center that [...]
May is generally a great month for sales, mainly due to the weather. If you have a physical store, you may have seen an increase in customer arrivals, and combined with online you probably had more orders. If you don’t have a physical store, as we mentioned in the previous report, you could [...]
In our previous article, we explained what Performance Max campaigns are and what benefits these brand new Google Ads campaigns offer. Before we look at how to set up these campaigns, let's briefly review the benefits. What are Performance Max campaigns? Performance Max campaign is a [...]
Another month has passed and we are gradually moving to a warmer season. We hope that you are prepared for the summer season since the weather is already great outside and all of us can start enjoying activities like skating, cycling, gardening, and much more. The month of May is an excellent month [...]
The CSS service Shopping in EU has been operating for over 2 years and more than 550 clients have joined us during that time. With each client, we try to monitor the functionality of the CSS program and compare the results before and after activation. From this comparison, we came to the conclusion [...]
We have an interesting period ahead of us. As we could see from previous years, Shopping and Smart Shopping ads could achieve incredible performance for your e-shop. Most e-shops met the highest proportion of orders from Shopping Ads (up to 60-70%), so when a novelty appears that improves this type of campaign, you should [...]
March was a gorgeous month, not only because the spring is starting and everything is blooming and the streets smell great, but also because of the bunch of “international holidays” that you could have taken advantage of. If you have for example pop-ups on your e-shop, those can be used for specific days [...]
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