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Bidding strategy Maximize conversions and target CPA
The goal of every ad is to generate purchases. This is why many e-shops are now shifting towards paid search bidding strategies. These focus on conversion rather than clicks. In this article, we'll take a closer look at the bidding strategy Maximize conversion [...]
Shopping in EU – expansion to Ireland
A New Era for Irish Shoppers and Retailers It has already been 4 years since we started the Shopping in EU CSS. For the past 4 years, we focused mostly on our local Central Eastern European market since we feel [...]
Impression Share in Google search (metric in Google Ads)
Determining whether your Google search ads are successful can often seem like a big challenge. However, many different metrics and statistics will tell you how your ads are performing. One such metric is search impression share. What exactly is it about? How does impression [...]
The Importance of Product Data Feeds in Online Advertising
Product data feeds are a critical component of a successful Google Shopping or P. Max campaign. In this article, we'll explore why they're so important and how to create and maintain them to maximize the visibility and performance of your shopping ads. [...]
What is ROI and how to maximize it?
Return on Investment (ROI) is a key metric for measuring the success of any investment. It measures the amount of profit or return generated compared to the amount of money invested. In the context of Advertising, ROI is an important metric because it helps [...]
Unique Microsoft Ads integration of product ads from BlueWinston.com
Be part of the success of new and innovative online advertising solutions BlueWinston.com, a renowned expert in the field of online marketing and a long-time Microsoft Ads Channel Partner, announces the launch of its new and unique integration for [...]
Automate the creation of Product Ads in Google Ads
BlueWinston.com is an automated tool for creation of Product Search Text and Shopping Ads on Google. Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
- boost sales up to +60%
- increase ROAS up to +1500%
- decrease CoS by -40%
- create ads for all your products
- automate creation & management