The summer vacation period is gradually ending and the autumn season in online advertising is right around the corner. It is the right time to start planning for autumn events and prepare a marketing strategy for Christmas and the winter season. Autumn is an excellent time when you can clean [...]
Performance Max campaigns for most e-shops are already up and running but Smart Shopping campaigns are still eligible, that is until the end of September. Google had a few planning stages and we are through a few of them. Right now they are in the process of automatic upgrades of the Smart Shopping campaigns. [...]
When e-shop owners and marketing agencies wanted to activate CSS, they could have waited a few days for the process to be complete. This was due to the length of communication between us and Google support. Well, this ends now since Google made a few changes in the administration of the CSS. Until [...]
We hope that you are enjoying the summer holiday season and that you are not working while you are on the vacation :) During the summer months, you may feel that online is a bit weaker, but that does not mean that the world is ending. Now is the best [...]
You can see how the CSS works within the first days of activation. We recommend not to make fundamental changes in the Google Ads interface during the trial period of the CSS. It’s important for those 30 days to pass so that we can see how your campaigns develop with the benefits of the [...]
In addition to the price, we adapted our CSS according to the activation process. Not everyone needs support directly from us. For example, agencies/e-shops are sometimes afraid to assign access to Google Ads and Google Merchant Center or they know how to solve all problems related to Shopping/Performance Max ads. Because of this, we [...]
Summer has started, and with it came several novelties in Google advertising. Performance Max campaigns are already running in full swing and you can even upgrade your Smart Shopping campaigns to Performance Max campaigns directly in Google. In the case of text ads, ETA patterns are ending and only RSA ad patterns will remain. [...]
Some time ago we noticed a bug in the Google Merchant center system in which Google randomly removes access in the GMC after activating the CSS program. Google is not correcting this bug yet, so we had to come up with a solution. If you have an email in the Merchant center that [...]
May is generally a great month for sales, mainly due to the weather. If you have a physical store, you may have seen an increase in customer arrivals, and combined with online you probably had more orders. If you don’t have a physical store, as we mentioned in the previous report, you could [...]
In our previous article, we explained what Performance Max campaigns are and what benefits these brand new Google Ads campaigns offer. Before we look at how to set up these campaigns, let's briefly review the benefits. What are Performance Max campaigns? Performance Max campaign is a [...]
