Even though summer is still in full swing, the marketing calendar is already turning toward preparations for the winter season. August is actually the ideal time to start planning advertising campaigns that will stand out during the holidays. Why is that? Because consumers are starting to plan their gifts and shopping earlier each [...]
Imagine being able to edit dozens or even hundreds of product photos at once, without spending hours doing tedious work in graphic design software. But today, that's no longer just science fiction. Google has just introduced two new AI tools that simplify and speed up image editing. But how exactly do these new [...]
The days when online sales rose and fell based on who offered the lowest price in comparison engines are long gone. Today’s customer isn’t looking for the cheapest product, but for the most relevant one - at that particular moment, in their specific context, language, and budget. Customers don’t click blindly. They think, [...]
In business today, one rule applies: whoever can create fast, wins... That's why artificial intelligence is coming on the scene, not as a futuristic fad, but as a practical tool that saves time, reduces costs and opens up entirely new possibilities. One example of such technology is Google AI Studio, which is revolutionising development. [...]
At a time when most people still search for products in the traditional way through various price comparison sites, ChatGPT brings a new approach. It’s no longer just about searching based on keywords, but a natural conversation that leads to relevant product recommendations - without the need to click through numerous websites. [...]
If you run an e‑shop or manage online campaigns, you know that working with GMC — or now Google Merchant Center Next — is part of your daily routine. Uploading feeds, checking product errors, responding to alerts—it’s simply a standard part of digital selling. That’s why it’s great news that [...]
In the e-commerce environment, success is determined by a multitude of factors that are constantly evolving. It's no longer just about product quality or having a functional and attractive online store. A key element is how effectively advertisers can reach and persuade potential customers that their product or service is the best solution for [...]
Properly setting up ads on Google or Microsoft Ads is a very complex process. Creating ads is no longer just about choosing the right keywords or using attractive visuals. Internal factors such as proper segmentation of the target audience, conversion tracking setup, campaign structure, and the quality of landing pages play a crucial role. [...]
For a brand to succeed in today’s highly competitive e-commerce environment, it must capture consumer attention and strive to remain top-of-mind. In this regard, digital marketing is an indispensable tool, offering a wide range of possibilities to effectively increase the visibility of products and services—and thus overall brand reach. Brand reach is a [...]
For e-shop owners who advertise their products via the Google Shopping interface, Google Merchant Center (GMC) is likely a familiar tool. Its primary role is to ensure the correct formatting of product listings, enforce the policies set by Google, and at the same time help ensure that your advertising campaigns reach the right [...]
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