Surely you have already met with various offers of CSS partners. If you are still not sure what a CSS program is, you can read more about this program on our website. Thanks to CSS partners, you can reduce the price per click in your Shopping and Remarketing ads, but also increase their performance [...]
Surfaces Across Google - Free Listings are now available in the EU from 20.10.2020. Thanks to Surfaces you can achieve some free exposure from your ads. Note, that the Free Listings do not impact your paid performance at all. We, as a CSS Partner, can’t select any CSS (not even our) to represent you [...]
In the past months, we received many questions from our clients about the free product listings on the Shopping tab. This year, Google launched free product listings in the US to help small and medium retailers with sales to fight the COVID-19 situation, and finally, it is coming to the EU too. What are [...]
One of the most common questions of our clients is how and when it is possible to monitor the results of a CSS Partner. As you have read, whether on our website or anywhere else, your CSS Partner is able to reduce your advertising costs or increase the performance of your ads for the same [...]
If you're advertising in Google Merchant Center, it's quite possible that you'll see sometimes error messages or account suspension in your account. In this article, we will look at an error message that could cause your account to be suspended and your advertising on the Google Network to be stopped. Required CSS Selection [...]
What is it? The learning phase is when the Google algorithm learns how your campaigns are conducted, how much you spend, and how it could save you on cost-per-click. This is a phenomenon that will be reflected in campaigns that have more fundamental changes. One of them is the switch to a new CSS [...]
Everywhere, it is only written about how COVID-19 has a drastic impact on the economy and hurts small and medium businesses (SMEs). Traders and entrepreneurs suffer the most. Google has therefore decided to distribute advertising credits of $ 340 million (approximately € 304 million) to help fight this crisis. Why did Google decide to help? [...]
