In today's digital marketing world, Google and Microsoft Ads have become platforms that offer countless different features, campaigns, and advertising options. Gradually, more options are added to these systems, and therefore it is all the more difficult to familiarize yourself with them and properly set up your campaigns so that they are as efficient [...]
The goal of every ad is to generate purchases. This is why many e-shops are now shifting towards paid search bidding strategies. These focus on conversion rather than clicks. In this article, we'll take a closer look at the bidding strategy Maximize conversion or target CPA, how it works, and when you should [...]
A New Era for Irish Shoppers and Retailers It has already been 4 years since we started the Shopping in EU CSS. For the past 4 years, we focused mostly on our local Central Eastern European market since we feel at home here. The time has come to expand to [...]
Determining whether your Google search ads are successful can often seem like a big challenge. However, many different metrics and statistics will tell you how your ads are performing. One such metric is search impression share. What exactly is it about? How does impression share work and what does it tell you about the [...]
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