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Microsoft Ads as an opportunity for expanding e-shops
In today's digital world, competition in the e-commerce industry is increasingly intense. Therefore, it becomes necessary for expanding e-shops to look for effective ways to differentiate themselves and reach their target customers. One of the powerful tools offering potential growth and expansion is the [...]
Google Merchant Center Next – A new era for e-commerce stores
To change the GMC to a new look or not? You might have noticed that since last year Google has been working on updating the Google Merchant Center (GMC). If your GMC was changed you already know what we are [...]
Local Inventory Ads | Bring nearby shoppers to your brick-and-mortar stores
Local Inventory Ads (LIA) have been on the market for a while now, but they have been locked to certain countries since Google was still testing their capabilities. As of right now, they opened the LIA gates to more countries to use and profit from. [...]
Comparison of the CSS results Performance Max campaigns with filled-out assets
For quite a while now our support team has been bombarded with questions like “How does the CSS work when the P.Max campaigns have assets” and “We can’t see the results of the CSS”? We always speak the truth and for the whole time since [...]
Retailtainment as the Thrill of the Hunt in a Digital Age
The e-commerce landscape is constantly evolving. Consumers today crave more than just product selection and competitive prices. They seek experiences. Enter retailtainment, the innovative strategy of blending retail and entertainment to create a captivating and memorable shopping journey. This article explores the psychology behind retailtainment, [...]
Supercharge Your Marketing with AI: Practical Applications for E-commerce
The world of marketing is undergoing a revolution driven by artificial intelligence (AI). For e-commerce store owners and marketing agency specialists, AI offers a powerful toolkit to optimize campaigns, personalize experiences, and ultimately drive sales. This article dives into practical ways to leverage AI [...]
Automate the creation of Product Ads in Google Ads
BlueWinston.com is an automated tool for creation of Product Search Text and Shopping Ads on Google. Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
- boost sales up to +60%
- increase ROAS up to +1500%
- decrease CoS by -40%
- create ads for all your products
- automate creation & management