The number of conversions refers to the number of visitors to your website who perform a desired action. This action can include various activities depending on the goals of your campaign or website, such as: Purchasing a product Signing up for a newsletter Filling out a contact form Downloading an [...]
Shopping in EU is our own CSS (Comparison Shopping Service), created under the auspices of the largest Google Channel partner and an automated tool for creating product Google Ads for e-shops worldwide – BlueWinston. We are currently collaborating with thousands of clients who benefit from our CSS or the BlueWinston tool. [...]
In today's digital world, competition in the e-commerce industry is increasingly intense. Therefore, it becomes necessary for expanding e-shops to look for effective ways to differentiate themselves and reach their target customers. One of the powerful tools offering potential growth and expansion is the Microsoft Ads platform. In this article, we will focus on [...]
To change the GMC to a new look or not? You might have noticed that since last year Google has been working on updating the Google Merchant Center (GMC). If your GMC was changed you already know what we are talking about, but if not this change is coming to [...]
Local Inventory Ads (LIA) have been on the market for a while now, but they have been locked to certain countries since Google was still testing their capabilities. As of right now, they opened the LIA gates to more countries to use and profit from. Countries that can use LIA are the [...]
For quite a while now our support team has been bombarded with questions like “How does the CSS work when the P.Max campaigns have assets” and “We can’t see the results of the CSS”? We always speak the truth and for the whole time since the P.Max ads went online, we have been working on [...]
The e-commerce landscape is constantly evolving. Consumers today crave more than just product selection and competitive prices. They seek experiences. Enter retailtainment, the innovative strategy of blending retail and entertainment to create a captivating and memorable shopping journey. This article explores the psychology behind retailtainment, its implications for e-commerce stores, and how you can leverage [...]
The world of marketing is undergoing a revolution driven by artificial intelligence (AI). For e-commerce store owners and marketing agency specialists, AI offers a powerful toolkit to optimize campaigns, personalize experiences, and ultimately drive sales. This article dives into practical ways to leverage AI solutions within Google Ads, focusing on both Performance Max (PMax) [...]
In Performance Max campaigns, "asset groups" are a crucial element contributing to the success and effectiveness of advertising strategies. They encompass various elements designed to present products or services and, of course, appeal to as wide an audience as possible. Among the fundamental assets is the e-shop's or brand's logo, which, besides increasing [...]
In our previous article, we mentioned the essential need for contemporary businesses to operate in the online space with the prospect of achieving their business goals. The two main players in online advertising, Google and Microsoft Ads (formerly Bing Ads), offer businesses the opportunity for targeted advertising. In this article, we will explore the [...]
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