Google Ads

Tips for the Performance Max campaigns setup

The Performance Max campaign is a revolution in search advertising. Mainly because its goal is full automation and maximization of campaign performance depending on your marketing goal. Fully automated campaigns allow you to take a step back from manual work on your campaigns and focus your energy on strategy and creativity. In [...]

By |2023-01-24T14:28:13+01:00January 24th, 2023|CSS|

Results overview ā€“ September to November 2022

We have a great time period behind us. Autumn sales end and e-shops are gradually preparing for the Christmas season. This is the strongest and you have to check the existing campaigns, redo them, check the analytics, and so on. Another great thing is that brand awareness campaigns and video advertising on YouTube [...]

By |2023-01-12T13:53:12+01:00December 22nd, 2022|CSS, News|

Automatic upgrade of Smart Shopping to Performance Max campaigns

Performance Max campaigns for most e-shops are already up and running but Smart Shopping campaigns are still eligible, that is until the end of September. Google had a few planning stages and we are through a few of them. Right now they are in the process of automatic upgrades of the Smart Shopping campaigns. [...]

By |2022-08-30T14:48:01+02:00August 30th, 2022|CSS, News|

How to take advantage of the CSS and what to look out for when choosing a CSS Partner?

You can see how the CSS works within the first days of activation. We recommend not to make fundamental changes in the Google Ads interface during the trial period of the CSS. Itā€™s important for those 30 days to pass so that we can see how your campaigns develop with the benefits of the [...]

By |2024-02-15T09:48:59+01:00July 25th, 2022|CSS|

What options do you have when activating the CSS?

In addition to the price, we adapted our CSS according to the activation process. Not everyone needs support directly from us. For example, agencies/e-shops are sometimes afraid to assign access to Google Ads and Google Merchant Center or they know how to solve all problems related to Shopping/Performance Max ads. Because of this, we [...]

By |2022-07-19T10:48:36+02:00July 19th, 2022|CSS|

Result overview – June 2022

Summer has started, and with it came several novelties in Google advertising. Performance Max campaigns are already running in full swing and you can even upgrade your Smart Shopping campaigns to Performance Max campaigns directly in Google. In the case of text ads, ETA patterns are ending and only RSA ad patterns will remain. [...]

By |2022-09-23T11:01:58+02:00July 6th, 2022|CSS|
Load More Posts