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Google Consent Mode V2: How to Preserve Personalized Advertising

The introduction of Google's Consent Mode V2 marks a significant step in managing user data online. This update enables websites to tailor cookie processing according to visitor consent. The absence of this feature could result in the loss of essential visitor data, impacting online decision-making and business operations. What is the [...]

By |2024-02-20T11:25:40+01:00February 20th, 2024|CSS|

Bidding strategy Maximize conversions and target CPA

The goal of every ad is to generate purchases. This is why many e-shops are now shifting towards paid search bidding strategies. These focus on conversion rather than clicks. In this article, we'll take a closer look at the bidding strategy Maximize conversion or target CPA, how it works, and when you should [...]

By |2024-02-01T10:39:46+01:00February 1st, 2024|CSS|

Impression Share in Google search (metric in Google Ads)

Determining whether your Google search ads are successful can often seem like a big challenge. However, many different metrics and statistics will tell you how your ads are performing. One such metric is search impression share. What exactly is it about? How does impression share work and what does it tell you about the [...]

By |2024-01-26T21:45:04+01:00January 26th, 2024|Google|

Unique Microsoft Ads integration of product ads from

Be part of the success of new and innovative online advertising solutions, a renowned expert in the field of online marketing and a long-time Microsoft Ads Channel Partner, announces the launch of its new and unique integration for the automated creation of product ads and unique Performance Max [...]

By |2023-12-22T11:29:05+01:00December 22nd, 2023|CSS, News|

Google Comparison Shopping Partners – Where are we on the ladder?

Comparison Shopping Service (CSS) is a well-known addition to your advertisement. The service can lower your Cost Per Click (CPC) and with that benefit, you can get more clicks for the same price. The service works on both Shopping and Performance Max campaigns + it also includes Dynamic Remarketing as well. CSS can [...]

By |2023-12-14T22:27:31+01:00December 14th, 2023|CSS, News|

How and why to compare CSS Partners – Heureka | Kauf | Shopping in the EU

Choosing a CSS Partner is a serious matter mainly because this cooperation is mostly of a long-term nature and at the end of the day the CSS Partner can help you improve your ads. With the help of a CSS Partner, you can advertise in up to 21 countries in the EU, and therefore, [...]

By |2023-12-07T17:26:13+01:00December 7th, 2023|CSS, News|
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