Learning phase and how it can affect you when switching to CSS partner

What is it? The learning phase is when the Google algorithm learns how your campaigns are conducted, how much you spend, and how it could save you on cost-per-click. This is a phenomenon that will be reflected in campaigns that have more fundamental changes. One of them is the switch to a new CSS [...]

By |2021-01-26T13:25:05+01:00April 22nd, 2020|CSS|

How to display more products in Google Shopping Ads thanks to multiple CSS Partners?

Having a suitable CSS Partner is a great advantage of every e-shop owner who uses Shopping or Dynamic remarketing campaigns. Some are able to save up to 20% on cost per click without any fees. All right, but what if someone wanted more than just one CSS Partner? It is possible. [...]

By |2021-01-26T13:30:23+01:00April 7th, 2020|CSS, Google|

Google will allocate 304mil. € to advertisers in Google Ads credit

Everywhere, it is only written about how COVID-19 has a drastic impact on the economy and hurts small and medium businesses (SMEs). Traders and entrepreneurs suffer the most. Google has therefore decided to distribute advertising credits of $ 340 million (approximately € 304 million) to help fight this crisis. Why did Google decide to help? [...]

By |2021-01-26T13:31:32+01:00March 29th, 2020|Uncategorized|