The introduction of Google's Consent Mode V2 marks a significant step in managing user data online. This update enables websites to tailor cookie processing according to visitor consent. The absence of this feature could result in the loss of essential visitor data, impacting online decision-making and business operations. What is the [...]
The goal of every ad is to generate purchases. This is why many e-shops are now shifting towards paid search bidding strategies. These focus on conversion rather than clicks. In this article, we'll take a closer look at the bidding strategy Maximize conversion or target CPA, how it works, and when you should [...]
A New Era for Irish Shoppers and Retailers It has already been 4 years since we started the Shopping in EU CSS. For the past 4 years, we focused mostly on our local Central Eastern European market since we feel at home here. The time has come to expand to [...]
Determining whether your Google search ads are successful can often seem like a big challenge. However, many different metrics and statistics will tell you how your ads are performing. One such metric is search impression share. What exactly is it about? How does impression share work and what does it tell you about the [...]
Product data feeds are a critical component of a successful Google Shopping or P. Max campaign. In this article, we'll explore why they're so important and how to create and maintain them to maximize the visibility and performance of your shopping ads. What is a Product Data Feed and Why [...]
Return on Investment (ROI) is a key metric for measuring the success of any investment. It measures the amount of profit or return generated compared to the amount of money invested. In the context of Advertising, ROI is an important metric because it helps businesses determine the effectiveness of their advertising spend and make [...]
Be part of the success of new and innovative online advertising solutions BlueWinston.com, a renowned expert in the field of online marketing and a long-time Microsoft Ads Channel Partner, announces the launch of its new and unique integration for the automated creation of product ads and unique Performance Max [...]
Comparison Shopping Service (CSS) is a well-known addition to your advertisement. The service can lower your Cost Per Click (CPC) and with that benefit, you can get more clicks for the same price. The service works on both Shopping and Performance Max campaigns + it also includes Dynamic Remarketing as well. CSS can [...]
Choosing a CSS Partner is a serious matter mainly because this cooperation is mostly of a long-term nature and at the end of the day the CSS Partner can help you improve your ads. With the help of a CSS Partner, you can advertise in up to 21 countries in the EU, and therefore, [...]
We can define the year 2022 as strong and turbulent. Aggression in Ukraine started at the beginning of the year, and it continues to this day. Because of this, a lot of e-shop owners were worried that this would affect their online advertisement, and for a very short time, they were right. The months [...]
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